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Graphic Design Advice for Trade Shows

Description:

If you've ever been to a trade show or convention, you know the importance of well designed booth graphics. You need to be able to convey your message quickly to attendees who will be passing by your booth quickly.

Content:

High Impact Trade Show Graphics

Graphics are the most integral part of any trade show display system, so be sure that your graphics make the best use of images and text. Most trade show attendees will spend very little time looking at the textual content of your booth, so you need to have bold images and text that will grab their attention quickly.

Do not try to explain every detail about your company on your trade show booth. Many companies fill their valuable graphic space with paragraph after paragraph of tiny text that no attendee will ever read. It is the job of your booth staff, not your display, to educate attendees on the nature of your products and/or services. Make sure your display is designed with the specific goal of luring potential leads to your booth area.

Avoid low-contrast images. Your images should all contain bold, vibrant colors that are bright, but not overwhelming. Many trade show exhibits appear “busy” because the images lack contrast, and as a result they do not flow well with the theme of your display.

Author: AndyK

About Author:

At Tradeshowdirect, we specialize in providing high-quality trade show displays and booths to our customers across North America. Check out our trade show articles for more information about trade shows and displays.

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