Design your own business cards free

After You Book the Gig

Description:

One of the most crucial things you can do for yourself and your band is to promote the gigs that you book. After all, getting that gig was hard work, now what you need to focus on is exposure. The only person who is going to market for you is you.

Content:

One of the most crucial things you can do for yourself and your band is to promote the gigs that you book. After all, getting that gig was hard work, now what you need to focus on is exposure. The only person who is going to market for you is you. Over the next few minutes I am going to give you some tips on how to market and promote after you get gigs.

The first place you can hit up, after you find gigs, is the media outlets. Start with radio. Call or fax all the relevant radio stations in town, let them know when you book gigs and ask them what they can do to help you promote it. You never know, they might want to give you a quick spot or interview on their station.

Next, call all the publications in town when you find gigs. Send them a press kit and let them know when you will be performing. Ask them to put you on their calendar or somewhere in their music section of their publication. Do you have a video? Send your video or clip to the local TV stations and see if they will play it some time for a little extra exposure. The worst they can do is say no.

Hit up your local college campus with flyers and posters. Hang them in the student union or any place with a bulletin board. Put up posters all over town, the coffee shop, book store or any other relevant place.

Next, spread the word. Word of mouth advertising is free and can work wonders when you book gigs. Tell everyone you know about it. Ask friends to pass out flyers as well. If a few friends tell a few friends then they will tell and so on...

Post it on your MySpace page. In fact, you should have a calendar on your page so you can easily advertise when, where and what time your gig is. Don't ever underestimate the power of MySpace when it comes to promoting your shows when you book gigs.

If you have a website, other than MySpace for your band then you should do a newsletter type deal about your band and your gigs. Send it out each time you have a new show booked. When people go to your website then they can opt in to your email list and you can use email marketing as a promotion tool. Try to include some other valuable information in your newsletter to keep your readers interested.

Lastly, have products to sell when you get gigs. Any time you book gigs or play at a venue is an opportunity for you to bring in some cash and market your music. Have a few t-shirts made up, make some CDs, solicit the help of an artistic friend to design a poster for you and then get some printed. You may have to drop some cash but if your music is good then you should get a return on your investment every time you book gigs.

Author: Ty Cohen

About Author:

Online music industry's most recognizable voice-the former owner of an independent label, current owner of Platinum Millennium publishing & national music industry seminar speaker/panelist. Also, author & creator of 40+ best-selling music business books, reports, courses, audio products & other industry "How to" resources, that helped 1000s of individuals like you. Visit www.GiggingforDollars.com for more info on How to find gigs.

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Business cash flow projections

What Type of Business Should you Buy?

Description:

This is almost one of those 'How long is a piece of string?' questions. It is, however, something that should be given a lot of thought.

Content:

No two people will have exactly the same skills, aims, ambitions or financial resources, so it is impossible to provide a single solution for everyone. However, this article presents the key issues that need to be thought about, and will assist you in thinking it through in depth before embarking on your search for the right opportunity.

What are your skills?

All of us have skills in one area or another, and obviously your particular skills need to be taken into account when deciding on a business to buy. At the most simplistic, if you have worked in a certain type of business for someone else, say a hairdresser's or confectioner's for example, you probably have most of the skills needed to run a similar business yourself. If, on the other hand, you have worked in a job that has not provided you with particular skills relevant to running a small business, you will need to consider businesses that do not require skills only acquired after years of training. Consider what skills you would have the capability and aptitude to acquire quickly.

What skills and aptitudes are required?

Some businesses require only generalised skills, and others more specialised ones. It is impossible to give a comprehensive list, but here are some examples to illustrate the point. Running a small sandwich bar or 'greasy spoon' is very much like running an overgrown family kitchen. That's not to say that it is easy, but learning to scale-up what you already do at home would be relatively straightforward. On the other hand, running and la carte restaurant is a totally different ball game. If you have been a chef, then fine. However, if you will have to rely on employing a chef, then you are taking a huge risk. What happens if the chef leaves overnight without warning? It would take years, if ever, for you to be able to step in and take over the kitchen at short notice.

Running a small convenience store is generally straightforward, but like the a la carte restaurant, you could not consider buying a specialist butcher's shop unless you are trained.

Slightly less obvious is accounting requirements. A retail business, where the customer pays at the point of sale, is fairly easy to run with a simple cash book. However, if you are running a business-to-business trade, where your customers expect trade credit, then you are going to need to run ledgers with your customers' accounts, send out statements and follow up by phone, letter and in person to chase late payment.

If it is the type of business where it is necessary to submit detailed quotations, is your English good, your maths OK and are your fingers quick on the keyboard?

In summary, when you consider types of businesses, think about how you will need to be spending your day, and whether you can manage or learn all the tasks you will have to undertake. Possibly your partner will be able to cover your weak areas.

What are the physical demands?

One factor which is easily overlooked is the physical demands that many businesses place on their owners/operators. If you have been working in an office, sitting at a desk all your working life, when you run a shop standing on your feet all day you may find that you have terrible back pains.

In the pub, when you had planned that your husband would be responsible for changing the beer barrels, if a regular is waiting for a bitter and hubby is at the bank, you are going to have to do it yourself.

All retail and restaurant/cafe type businesses, as well as many others, involve a considerable amount of physical work. Man or woman, you need to consider whether you are ready for this and whether you are going to be able to cope with the physical demands that may be involved over a sustained period.

How much risk is involved?

All businesses involve a certain degree of risk. However, some businesses are more inherently risky than others. You need to decide:

• What risks can you handle, given your aptitudes and skills?

• How much risk are you willing to take?

For the purposes of this discussion, risks can be broadly categorised as external risks and internal risks.

External risks

External risks refer to risks external to the business itself. These risks are largely outside your control once you have bought the business, and can include all or some of the following;

Location

Some businesses are very sensitive to location (hotels or general retail, for example). You can obviously check what you think of the location before you buy, but there can always be environmental changes after you have bought the business that you could not have anticipated, and which fundamentally affect the business. Your hotel, which was nicely situated on a busy road, is now in a back street due to the new bypass. The handy public car park next to your convenience store has been sold to big supermarket. It could be even simpler - the council decides to put double yellow lines in front of your parade of shops,

Technology

Changes and enhancements to existing technology could affect your business. Many small garages are unable to service some of the latest cars which have sophisticated computer and electronic systems.

New gizmos may appear and reduce the demand for your services. Digital cameras are increasingly reducing the demand for photograph development and printing, for example.

Competition

Apart from the increasing trend towards out-of-town major outlets, maybe someone will just decide to open up in competition just down the road.

Fashion

Some things just simply fade.

Customer loyalty

Sometimes customer loyalty is lost when a business changes hands.

Internal risks

Internal risks are essentially within your control, provided you have the aptitude and attention to detail to exercise it. Such risks could include:

Stock

Do you have the intuition to stock the right items, the hot sellers, or might you end up with shelves of unwanted items?

Financial control

Sometimes staff can think up the most ingenious ways of slipping cash out of the till or stock into their handbags. You need to consider which are the risks involved in the type of business you are considering, and which of these risks, given your circumstances, you are prepared to take.

Remember - if you are to be a businessperson you have to be prepared to take some risk. Why not? It could be that you are actually taking more risk by being an employee. Hundreds of people are losing jobs through no fault of their own every day of the week!

How much will the business cost?

To take the extreme, if you have a maximum of $10,000 in ready funds to invest, it is hardly worth looking at nursing homes or hotels, for example. On the other hand, a leasehold flower shop may be a realistic possibility.

Trade publications

Most businesses have trade publications. Find out which are the best ones for the types of businesses you are thinking about buying. Read a few issues. They are generally a good source of information, not only for commentary on the major concerns currently affecting that business sector, but will also contain advertisements for specialists in stocktaking, financing and so on.

Talk to business owners

It is a good idea to talk to business owners in the sectors you are targeting for their thoughts. Do not be shy about this; most business people are only too happy to talk about their business to prospective owners, as long as you make it clear that you are not about to open up nearby and put them out of business, of course! However, most business transfer agents (agents who act for owners wishing to sell their business, accountants, bank managers or solicitors can give you contacts if you prefer.

Having read this article, sit down and consider all the issues. This should give you the ideas and questions to put to them, and, as the conversation develops, the least you will gain will be confirmation that your expectations are correct. But, more likely, you will learn a lot of new aspects to running that type of business that you would have never thought about on your own.

Ask them what key factors there are to making the business successful or not. All businesses, without exception, have a few key factors that you have to get right for the business to, do well. For example, some of the key factors in the success of Pizza Hut are:

• Consistent product quality and price.

• Speed of service.

• Easy parking.

• Clean environment.

This sounds obvious, but a considerable degree of skill goes into ensuring that your pizza and chips are exactly the same whichever restaurant you go to. However, it is the knowledge that you can be assured of this that encourages you to go to Pizza Hut time and again, so it is vital for them to get this right. Other examples are:

• Pubs: (Keeping the beer in good condition; Keeping sticky fingers out of the till.)

• Convenience stores: ( Keeping the food fresh and presentation good.)

• Flower shops: (Avoiding undue wastage.)

The key factors in your particular business could concern presentation to the public or more internal factors, like financial control or avoiding undue stock losses, for example. By speaking with existing owners you should gain a good feel for what these critical factors are, and be able to assess whether you have the ability or willingness to make sure that you get them right.

Consultancies

Businesses such as insurance brokers, advertising agencies, graphic designers, IT consultants are often built up through personal relationships that go back over a long time. The same applies to hairdressers. As such there is often a real risk that once the current business owner leaves, a significant number of clients will decide it might be a good time to look around at alternatives.

In many such businesses there is a similar risk in relation to key employees. Instances where employees leave, either to start on their own or to join a competitor, and take clients with them, are commonplace. Practices such as graphic designers or advertising agencies, for example, where the employee works very closely with the clients and has an in-depth knowledge of their likes and dislikes, are particularly vulnerable in this respect. Often if you lose the employee you lose the client, even if the employee doesn't take the client with him, because it was solely for the skill or imagination of that employee that the client used this firm.

If you are thinking of buying a business of this nature, you will need to consider these risks very carefully and, if necessary, consider ways in which you can reduce them. You may need to contract the vendor to stay on in an advisory capacity for a period after take-over, and/or incentives key employees. You could also consider negotiating to defer part of the purchase price, making it only payable if sales meet projected targets over, say, the first two years after takeover.

It is never possible to eliminate the risks entirely and for that reason these types of business rarely sell for high prices unless they are large practices where the risks are widely spread over a large client base and workforce.

Unless you are experienced, you should obtain specialist advice about valuing such businesses and negotiating contractual terms. The relevant professional institute should be able to offer help in this respect.

Author: Andrew White

About Author:

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At home business

How to Publish Your Own Newsletter

Description:

With the Internet as your medium to deliver to your subscribers, you can publish your own newsletter on a regular basis. Here is how you do it.

Content:

With the Internet as your medium to deliver to your subscribers, you can publish your own newsletter on a regular basis.

If you follow the right strategy, you don't even have to write the content or even a single word if you wish, and your subscribers wouldn't mind!

STEP 1Choose a topic

Since you will be writing your own newsletter, it is best that you choose a topic that is not time sensitive. This will give you a lot of freedom in selecting your content since you're not going to send out the latest news such as the latest results on the American Idols, terrorist attacks, and the like. Examples of non-time sensitive topics are jokes, insults, recipes, short stories, horoscopes, tips, and ideas.

Another great advantage of choosing a non-time sensitive topic is that you can work ahead at a time. For example, you can start compiling the content for the first 30 days in one day.

STEP 2Format the newsletter

Assuming you're going to send out short stories to your subscribers, how many stories are you going to send daily? Perhaps two or three short stories a day.

More short stories (or other content) give you more spaces for advertisements but this also means that you will have to work harder in creating or sourcing for more content.

STEP 3Look for your content

You need to source for content that is copyright and reprint free. Search engines and article websites are good places to start. You can also source for content from article base web sites like ezinearticles.com as long as you include the author bylines.

If you are an expert on the topic, you can choose to write. However, bear in mind that it can also consume your time and effort in a long run.

You can also receive contributions from your loyal subscribers and publish them with a mention of their help. They will be happy to help you out.

STEP 4Set up an autoresponder

You need to set up a proper system to deliver your newsletters to your subscribers. Your autoresponder must have the features that will make your daily routine of sending out, maintaining your subscriber list and adding new subscribers as automated as possible.

STEP 5Create your website

While this is optional, the most important component of the "Freebie" Internet Business Model is your newsletter. However, creating web pages can also open to other possibilities of making money to you in the process as you can sell advertising spaces in those pages.

When setting up your business following this Internet Business Model, you will want to think and plan through this step carefully as to whether you would want to create web pages or not.

STEP 6Get subscribers

Here are some ways to get subscribers:

Forwards or Word of Mouth: if your subscribers like your publication a lot, they will likely tell their friends about it. This can be the most powerful viral tool to spread the good name of yourself and your newsletter.

Buy subscribers: you can buy subscribers from 3rd parties selling subscriber names and e-mail address.

Writing Articles: when you submit your free articles related to your topic to article directories. This gives you permission to tell your readers about your newsletter. You can tell briefly about yourself and explain how your readers can subscribe to your newsletter.

Placing a subscription form on your web site: this enables you to convert visitors to subscribers. From the view of conversion rate, this method is better compared to requesting your visitors to send a blank e-mail to your autoresponder address. You need to be able to make everything as convenient as possible for your prospects because they can very well be your customers.

Submit your newsletter to newsletter directories: Ezine directories are great places to promote your ezine and get targeted subscribers. Be sure to write a short compelling description of your ezine before submitting them to the ezine directories. You can search for ezine directories in search engines.

While this is only the tip of the iceberg, there are still many more ways to gain subscribers.

STEP 7Start making money!

This is how you make your money (probably the most interesting step of all steps!).

You source for advertisers who are interested in advertising in your daily newsletter. Like any daily newspaper, the more subscribers to your newsletter, the higher the advertisement rate you can charge simply because a lot of people are going to see the advertisements.

You can begin sourcing for advertisers the moment you have 1,000 subscribers or more. Assuming you have 1,000 subscribers, you can charge your advertisement rate $10.00 a day. And since you have different areas of advertising space in your newsletter, your advertising rate can also be variable.

Your advertisers make their own advertisements. Therefore, there is no need for you to do that work for them. You simply copy and paste the ads into the allocated spaces in your newsletter and send them out.

Author: Kurt Naulaerts

About Author:

Kurt Naulaerts and Wendy Kosciuk are living proof that you can earn money online without working many hours a day. Learn more on how they do this.

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Ebay business tax

Are you Happy With your Bank?

Description:

Poor customer service, overcharging and difficulties encountered when trying to switch accounts are the main gripes small business owners have with their banks, according to business advice research conducted by the Federation of Small Businesses

Content:

The majority of small businesses and bank with one of the so-called ’big four‘ and 70% are largely happy with the quality of service they receive, according to a business advice survey of over 4,000 firms by the Federation of Small Businesses. According to the business advice research, small companies tend to bank with HSBC, Lloyds, Royal Bank of Scotland or Barclays and are unlikely to use a smaller bank. They tend to do all their banking with one institution that is near their main place of business.

But the survey also revealed that when things go wrong in a banking relationship they tend to go very wrong, with switching accounts, overcharging and poor customer service all areas where customers have experienced problems. It found that 28% of respondents thought they had been overcharged during the past 12 months.

“Banking services for small businesses and business startups have improved over the last few years,” said Mike Cherry, FSB financial affairs chairman. “However, there is a long way to go before small businesses get the quality of service from their banks that they need and deserve.

“There has to be a culture change within the banks so that they understand the needs of their small business customers and can then deliver even better services for them,” he added. “The current profit levels of the banks demonstrate that they have the capability to do this.”
The business advice research also suggested that banks are failing to comply with the findings of the 2002 Competition Commission, which recommended they follow certain standards to make it easier for business customers to switch banks. One-fifth of respondents had tried to switch in the last year, it revealed, but 45% had found the experience either difficult or very difficult and a further 20% claimed they were unable to switch banks at all.

Banks are also failing to provide small businesses and business startups with the option of either free banking or an interest rate of 2.5% on current account balances and to publicise these services, another of the Commission‘s key points, the FSB report claimed.

“The Competition Commission found that the major banks were making

Author: steve ash

About Author:

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Professional business plan

Exploring The Medical Billing Career Process

Description:

Taking a look at what's involved in choosing to pursue a career in the medical billing field.

Content:

One of the fastest growing careers in the medical field is a medical billing career. This is a career that is well suited for someone who is detail oriented, able to work in a fast paced environment, and is able to get people the information they need quickly. Those who work in this field will have to go to school and earn an associates degree or certificate in order to be able to apply for most jobs. But once a person has their degree, they will be able to go to any hospital, clinic, or doctor's office and find a job.

There are a few tasks that people who work in the department will do on a daily basis. In addition to making sure that patient files are in the correct place, calls to insurance companies, patients, doctors, and pharmacies will have to be made to make sure that all billing arrangements have been processed.

Health insurance companies can be very difficult to coordinate with at times, so it is important to stay up to date on billing matters. Billing assistants will also send invoices to patient's homes so that they will be able to pay their bill without have to return to the office or hospital. If there is a dispute, patients will call and you will have to find out if a mistake has been made or if the patient will have to pay the bill. This can also be a long process.

Earning a degree in medical billing will teach people how to use databases, how to communicate effectively with health insurance companies and patients, and how to maintain paper files and computer files. Most offices have two or three people who will work to keep the office running smoothly. In addition to phone calls from patients, they will also have to return emails and follow-up on patients that have not paid their bills on time.

This career is a stressful one because there are many patients and some cannot afford to pay their bills. If a patient cannot pay this medical bill after a certain time, then it will go to a collection's agency and will no longer be the billing assistant's responsibility. But since there are so many patients, working in the department can be exhausting.

Employees have to remain calm, be patient, and get what they can done each day. Since there is steady work available, those who want to go into a medical billing career will have no problems finding a job. While this career can be stressful, it is also rewarding to be able to help those who are in need of medical attention or who need help contacting their health insurance company.

Author: Craig Thornburrow

About Author:

Craig Thornburrow is an acknowledged expert in his field. You can get more free advice on medical billing and medical billing school at http://www.medicalbillingindex.com

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Start busines

SEO - Onsite Optimization.

Description:

There has been much discussion over the years as to whether there even is an optimal keyword density or whether density even matters on your Home Business Start site.

Content:

While there are intelligent SEO's out there who would disagree, the entire debate seems obvious to us at least.

If the search engines are looking at onsite factors at all (which they are) and looking for relevancy then it naturally follows that there is a percentage of your content that can consist of the targeted keywords and indicate to the engines that your site is relevant for a given phrase.

That said, and like the titles, it is not about cramming in keywords anywhere to boost the density in your Home Business Start site´s content. Using a KDA tool to find the optimal density for your industry will give you a good idea of any content changes you may need to make.

From here you will want to look at two additional areas of your competitors sites. One which you can get from an advances KDA tool and the other you can get right from the engines themselves. Which brings us to

Special formats and positioning.

Special formats will be considered content elements such as bold, colors, anchor text, or any other content characteristics that sets specific text out as different when a search engine is spidering your Home Business Start site. Positioning refers to the position of the keywords in relation to the entire content on a given page. Aside from this type of positioning there is also the consideration of how the content and keywords are positioned relative to the code of the page (and sometimes these can be two very different things).

Special formats such as bold, colors, italics, highlights, etc. set specific content aside as more important than the rest.

The use of these formats, provided that it is done correctly, can not only help improve that rankings of your Home Business Start website for specific phrases but can also enhance the usability of your website in general by drawing the human eye to key content.

This is not to say that you should bold, highlight and color every instance of your targeted phrase but rather use these elements to draw the eye to the key content you are most interested in getting read.

With positioning the job is a bit more difficult to assess. One of the best ways to quickly isolate how your competitors have used special formats and where they have positioned there keywords in relation to the entire page is to simply run a search for the phrases on Google and view the cache of the page.

The keywords will be highlighted in a variety of colors and will allow you to quickly glance through their page and isolate what special elements they are using and where they have positioned their keywords on the page. You will want to do this for the top 10 competitors.

Conclusion.

As with any competition, if you understand what those who have what you want are doing it becomes a matter of doing the same and then adding 10% to your efforts.

In the case of onsite optimization you'll simply want to duplicate the best of the top ten, in part two on external factors you will be doing the 10% more.

This is the truly incredible aspect of what a good SEO tool can do. A good SEO tool will spider the links of the top rankings sites for your phrase and provide a detailed list of your major competitors' links...

Author: Juhani Tontti

About Author:

Juhani Tontti, Home Business Start, helps people to succeed in home business. Check this site and Get #1 Page Rang At Google . Enjoy the traffic!

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Web development business

Multilevel Marketing Is Here To Stay

Description:

This article explains why multilevel marketing is getting bigger and bigger all the time.

Content:

Multilevel marketing is picking up a lot of steam. This is due in large part to the amount of people online that are hyping this kind of business, and all of the profits that go along with it. And if you are interested in MLM, you should not have any problem finding information online to help you get started. The bottom line is that MLM is here to stay. As soon as a decent amount of people started to cash in on the business, the number of interested parties began to increase. And with this has come the notion that it is not going anywhere.

If you are not familiar with what multilevel marketing can do for you, you should bone up on the details as soon as possible. Generally speaking, it is a way to make money when you sign people up for a certain service or product. And to take this a bit further, with multilevel marketing you can also make money when the people that you sign up recruit members of their own. So in general terms, you will make money with a pyramid type effect.

For people that are interested in multilevel marketing, the best place to start searching is online. There are hundreds of companies that you can sign up with in order to make money. Just make sure that what you are doing is legal. There are MLM schemes out there that are not legal in the majority of the states. You can avoid this without any complications by getting hooked up with a multilevel marketing campaign that is run by a reputable company.

If you are not sure if multilevel marketing is right for you, look into the benefits that it offers. There are many online forums devoted to this type of business. By becoming a member you can ask questions of more experienced multilevel marketers. They will be able to give you advice on where to start, and how to progress.

Simply put, you will want to read up as much as you can on multilevel marketing before you get started. Just like anything else, the more that you know about something the better chance you have of being a success. Since multilevel marketing is relatively new, it is very important that you are familiar with the industry as a whole.

Multilevel marketing is definitely here to stay. There are enough people out there making money with it, so the popularity will always be high. For people that are searching for a way to make cash online, multilevel marketing is always a good option.

Overall, try out multilevel marketing if you are interested in a new way to make money online.There are a few really outstanding companies out there, one of them have been successful for over 8 years and has over 8,000,000 affiliates today.It should be proof enough that this kind of homebusiness work, and brings good fortune to millions of peoples lives.However, this kind of business is not for everyone.You need to do a lot of research to find the right solution for you.

Author: Tom Lindstrom

About Author:

To learn essential rules for effective marketing that explodes your traffic, and quickly generates sales, simply visit: http://www.tlmarketing.net

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Hawaii business for sale

What is your Inner Genie Telling You?

Description:

All of us have a genie inside of us. Our personal genies help us achieve our wishes, and acts as our confidence builder and motivator. It is my belief that in order to make wishes come true, certain attitudes and beliefs must be in place.

Content:

All of us have a genie inside of us. Our personal genies help us achieve our wishes, and acts as our confidence builder and motivator. It is my belief that in order to make wishes come true, certain attitudes and beliefs must be in place. You must have the confidence and self-belief that you can make your wishes come true. One of the most well known confidence building exercises is to list your own strengths and natural abilities. By looking at the list it can make you say “Wow, I really am good!” This will naturally lift your self-belief and confidence.

The next thing to look at is motivation. How do you define motivation? All of us may define it differently. According to thefreedictionary.com, motivate means "to provide with an incentive, move to action, impel." Simply put, motivation is just something that drives you to action. What is stopping you from being motivated and taking action? Is there something that you wish to change in your life? It requires some confidence to do that.



Here is the formula that tells you how much the change means to you!

A change can be something that is either necessary or just a luxury. Making a decision on whether or not the change is required is pretty difficult. This formula will help you understand the forces at play in making a decision.

This is a simple equation that you can apply whenever you are faced with the responsibility of making a decision as to whether something should be done or not.

This is how it goes…



D x V x P > C

­DISSATISFACTION WITH STATUS QUO

First of all, you must be really discontent with the way things are at present.

VISION

You should have a clear vision of the situation that you look forward to attaining through the change. You should also be clear as to why you want it.

PRACTICAL STEPS

You should be aware of the steps involved to implement the change. An action plan detailing the things you need to do has to be drawn up.



D x V x P is the formula of your desire for change.



COST OF CHANGING

What will you have to let go in order to make way for the change? How much will the change cost you? Will it affect your beliefs and ideologies? The underlying rule is that you will proceed with the change only if your desire to change is greater than the costs of the change.

Author: Christine Belknap

About Author:

Christine's passion is to encourage and coach people to unlock and achieve their full potential. She wrote the book “Connect To Your Future”, which includes 26 strategies for achievement and success for today’s new and upcoming professional. The strategies are centered around the following essentials:
1) Know Yourself - it is essential to be aware of your career & life vision, your strengths, what really matters to you, and a clear understanding of your personal brand in order to lead yourself to success.
2) Build Your Skills - The skills you learn in high school, college, and grad school will get your foot in the door to a job. You now need to become employable - that is - you want to build your skills so no matter where you are working, employers will want to keep you.
3) Stretch Yourself - Continuously build awareness of how you can stretch yourself and stand out from your competition. Realize how you can reach and fulfill your potential.

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How Do You Track Your Adsense Performance Using Tools Available For Free?

Description:

There is one very good reason why you should be tracking the performance of ads being placed on your pages: It will bring in the most ROI.

Content:

One vital link in making real money through a Google Adsense campaign is accurate data and data analysis. Yes, we're talking about tracking. If you're not tracking the performance of ads being placed on your pages, there is one very good reason why you should be: by learning which formats of ads on what type of pages perform best on your site, you can weed out the ones that don't offer any real value and focus on increasing the combinations that bring in the most ROI. Yes, ROI - after all, your time is an investment, isn't it?

Here's the bottom line - a visitor to your site decides to click on an Adsense ad because of a complex combination of factors. Tracking all those factors can be a complex and time consuming endeavor - which is why there are a lot of software vendors out there trying to make a buck off ‘solutions' to make easier and quicker. The fact is that you don't have to spend a dime to get all the tools you need to do a comprehensive analysis of your site's performance with Google's Adsense, though some of the software packages have some nice bells and whistles. Google provides a fairly powerful suite of tools that you can use to track and analyze site performance for free.

Using Google Channels Effectively

Adsense channels are the tracking option offered by Google to help you test ad layouts and other factors and determine what works best on your site. When you create a channel in Adsense, you can break down site reporting by site, domain, sections and individual pages. The system records impressions, click through rates, CPM and earning statistics for each channel that you create.

Google's Adsense program offers two types of channels that can help you figure out: - What colors and ad styles are most effective - The best place to put your ads on each type of page - Where Adsense ads perform best (blogs? Forums? Content pages?)

The first type, URL channels, allow you to create a data stream based on the URL of the pages on which ads are displayed. The second, Custom channels, will open a date collection stream based on your specific criteria. A URL channel is useful for figuring out where on your site to place ad units - and what type of page to focus on developing. If your data shows, for instance, that you get a tremendous click-through rate on article pages, but only tepid performance on forum pages, you have two different directions to work with : - you can focus on developing more article pages to maximize their better performance - you can examine your forum ad placement and tweak the formats and styles to increase the performance on those pages ...or you can do both, if you have the resources.

If you decide to tweak your forum page ads, you have a powerful free tool in the Custom Channel creator and aggregator. By creating a new channel for each ad unit, you can track its performance based on color palette, ad format, page and location on page. When you tweak an ad unit, make one change at a time and create a new channel to monitor the performance to see the effect - and when you find something that works, stick with it.

Using Other Tracking Methods

If you're not satisfied with the tracking methods offered by Google Adsense, there are a number of free ad tracking solutions available. Among the best are: - AsRep Google ad tracking trial version (http://www.asrep.com/download.php) - Google Analytics (http://www.google.com/analytics/) - Adsense tracking script (http://www.monetizers.com/adsense-tracking-script.php)

Author: Casey Yew

About Author:

Answers to Frequently Asked Questions about Google Adsense. Guide to making money with Google Adsense. Home of the Adsense optimization tips that will boost your google adsense profits. http://www.startadsensenow.com

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Why you Need Affiliate Marketing Net Programs for your Work at Home Internet Marketing Business

Description:

READ THIS: If you are truly internet entrepreneur who are looking for how to boost skyrocket your sales and profits online. I highly encourage you to read this article even if you have your own profitable home based online work at home internet marketing business.

Content:

The internet marketing is such a large work at home internet marketing business today, and there are a so many varied chances for the online work at home internet marketing business to grow, that often it's hard to find your way through. It is difficult for anyone just entering the world of online commerce to know what is and isn't successful. The reading and research needed to develop a good online work at home internet marketing business strategy is so daunting that some people find it easier to just give up. There is one method of earning money online that takes little effort and has been proven to work. That is what this article is about.

READ THIS: If you are truly internet entrepreneur who are looking for how to boost skyrocket your sales and profits online. I highly encourage you to read this article even if you have your own profitable home based online work at home internet marketing business.

This section concerns the online merchant selling products or services. Whatever amount of time you have been in work at home internet marketing business, the main thing you must accomplish is getting customers to visit your website. This is where affiliate marketing net programs enter the picture. The way it works for the seller of products or services is this: you sign up for an affiliate marketing net program, others sign up and place ads for your site somewhere on their site. They send you lead and you pay them for the leads. The wonderful thing about these programs is you only pay for the actual leads from the affiliate. Keep in mind that the person with nothing to sell will want to make serious money online from home so will work harder to promote you and your products. In this way, you will both benefit. This is a profit sharing relationship. Also, it is a win-win situation for both of you and your affiliate marketing entrepreneurs.

For the person who doesn't have a product to sell there are unique benefits to signing on as an affiliate marketing entrepreneur. First, you will be giving your visitors a chance to visit the merchant. You earn money by promoting your website, and then convincing visitors to go to the merchant. You earn money for the amount of leads or sales accomplished by your efforts. In addition, you have the chance to increase this traffic by having others advertise your site. Granted, you will end up paying these people to promote your site, but the rewards are well worth the money spent.

Affiliate marketing net programs are quite simple and inexpensive to run. Their work at home internet marketing business consists of generating customers for all of their members. For this reason, it is normally cheaper, and takes less effort, for you to sign onto an affiliate marketing net program than it would be for you to attempt to start your own affiliate marketing net program. In addition, with the large number of people these affiliate marketing net programs have signed up, you are in a position to reach a larger area of the market than you could ever accomplish by going it alone.

Final thoughts, as my experiences, I strongly believe that you can grow your work at home internet marketing business through setting up your own affiliate marketing net program. The affiliate marketing entrepreneurs will help you to promote your products & boost your sales dramatically. I highly encourage you to set up your own affiliate marketing net program even if you have your own profitable work at home internet marketing business.

#1 best internet marketing course - learn how to build highly profitable work at home internet marketing business from scratch and discover great tips on internet marketing of how to make money over $65,000 in a month!

Get FREE report now to discover great tips on internet marketing, internet marketing techniques and secrets of how to make money at home easy through your work at home internet marketing business with multiple marketing strategies (e.g. email promotion internet marketing, affiliate marketing business, and blogging). There are many easy ways to make money online there. You’ll learn a lot of easy ways to make money online at home. Also, you’ll save your time & money for your online home based internet marketing business!

Read more articles about online home based internet marketing business and how to earn extra money at:
http://www.zMakeMoney.com/blog

*Reprint Policy: Reprint in full with writer's name, contact information, active links and brief bio.

Author: zmilliondollars

About Author:

Siripong R. or zMillionDollars is a recognized authority on the subject of making money online from home through highly profitable & successful home based business. His websites, www.zMakeMoney.com and www.zMillionDollars.com, provide a wealth of informative articles and resources on everything you'll ever need to know about earning money online.

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Global business coalition

Home Based Internet : Hw to Start your Own Home Based Internet Marketing Business

Description:

Starting your own home based Internet marketing business could be very challenging and fun at the same time. If you have been trying to find the opportunity to work at home and spend more time with your kids, a home based Internet marketing business is right for you.

Content:

The good thing about having your own home based Internet marketing business is that you only need a small capital to get started. Unlike when you start a business like a store where you will need to set up your physical facilities and your inventories, this type of business will not really require you to set up elaborate physical facilities. The basic things that you will need to get started in this type of business is a reliable computer and with fast Internet connection. Technically, your computer with Internet connection will serve as your virtual office where you can transact business from people all over the world. All you need to do now is to find a quite corner of your home where you can set-up your computer and work in peace. When setting up a your home office, you should make it a point to find a place in the house where there is least disturbance. If you really want to succeed in your home based internet marketing business, you will need to be in a place where you can concentrate on what you are doing.

Is a home base Internet marketing business profitable? The amount of profit that you earn in a certain business would depend largely on the amount of effort that you put it to make things work. The rule here is that the more time and effort that you put into your home business, the bigger the chances for you to earn more money. Since you are free to manage your own time, you can control the amount of time you can invest into your own business.

Another factor that will affect the amount of money that you can earn on your online business is the type of good and services that you are selling. There are certain types of good and services that are very easy to sell and there are also those types of good and services that are so highly specialized that you will need to reach a specific group of people to sell your product to. If you were just starting out, it would be a good idea for you to target the general market. Unless you are highly skilled or is a expert on a certain field, you may do well with the general market that those highly specialized field. Although there may be thousand of other net entrepreneurs who are also out to get a share of the general market, there is still a big possibility for you to gain some clients considering how broad the market is.

Author: Richard

About Author:

Weather you’re looking to keep more money in your pocket every month on things you are already purchasing, OR looking for a way to supplement or even replace your current income, MyWorldPlus is EXACTLY what you’re looking for.

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Discover Obscenely Profitable Copywriting Secrets - Master Copywriter Reveals All in No-risk Ebook

Description:

Stuart Elliot's Profitable Copywriting Secrets puts a wealth of persuasive copywriting techniques at your fingertips. Discover how the master copywriters create high conversion sales letters plus get a free sales copy review by Stuart himself.

Content:

"Effective, Profitable Copywriting Secrets will drastically improve your sales letters conversion and increase your bottom line. Discover How To Write Killer Ad Copy From A Master Copywriter"

I was staring at my computer screen working on my copywriting and was drawing a complete blank. While I was staring, it hit me - I really needed guidance with my mediocre copywriting skills.

Discouraged after searching through dozens of copywriting products on the internet, I nearly gave up. Most of them seemed so over-hyped that I didn't believe they could stand up to their promises. So, I avoided those. I was looking for a product that I could learn effective copywriting skills from and apply it to my SEO copywriting. After what seemed like hours, I finally found exactly what I was looking for.

I downloaded Profitable Copywriting Secrets, a tell-all ebook written by master copywriter Stuart Elliott. It's filled with astonishing information revealing secret, breakthrough methods of the copywriting masters who have written million dollar sales pages. I began reading and my initial thought was "Wow! I can personally profit from the incredible information in Profitable Copywriting Secrets!"

Glancing at the clock, it was already 1:00 A.M. I really needed some sleep but Profitable Copywriting Secrets is so reveailng that I stayed up and read anyway. I was tired the next day but it was worth it! I do lots of SEO copywriting and I am going to apply Stuart Elliott's unique ideas immediately. My SEO copywriting skills will suffer no more!

What I Liked

I found Profitable Copywriting Secrets to be more than just a copywriting guide - it's filled with the powerful tactics Stuart Elliott uses to look into the mind of the consumer and generate more sales.

Stuart Elliott guides you through the maze of copywriting pitfalls with ease. Profitable Copywriting Secrets shows you what to avoid and how to create a successful sales letter. It also shows you the exact layout of an effective sales letter and how to tailor it to your business so you can begin to increase your conversion rate immediatey. Profitabe Copywriting Secrets provides you with an insider's view of 'killer ad' copywriting.

Stuart Elliott's experience has given him great insight into a sales prospect's thoughts and the ability to teach you how to gain that insight. He has a keen eye for the sales process and how to turn that process into a sales letter that will generate sales. Guaranteed or your money back! This will also be handy with my SEO copywriting. Getting into the prospect's mind is an important part of any copywriting that can make or break the sale.

Along with the e book, you'll receive a free sales letter critique. Stuart rolled out the service in response to requests from many would be home based entrepreneurs who don't have the resources to pay the $300 or more per hour that industry experts demand.

The fact that Stuart Elliott once had to sell his CD collection to put food on the table means that he started his copywriting career down and out and worked his way up to be a master copywriter. He's an ordinary guy who's excelled at wordsmithing and figued out how to profit from it.

What Could Be Improved

About the only thing that could possibly be an improvement to Profitable Copywriting Secrets would be the addition of summaries to the end of each chapter. I found myself scrolling a bit to find something I'd already read and wanted to read again.

Would I Recommend It?

Absolutely! Never again will I be stuck for words and waste my precious time. It's worth every penny of its low price which means you have nothing to lose. Stuart Elliott takes all the risk with an 8 week no-nonsense money back gurantee that you won't need. I am anxious to apply the fantastic secrets I've discovered in Profitable Copywriting Secrets to my SEO copywriting and increase my own sales!

A quote from Stuart Elliott's Profitable Copywriting Secrets:



"Selling is the number one skill you MUST learn if you are going to be in business, and this applies to offline, too. If you do not know how to sell, you and your business will struggle financially."

Stop losing sales with pitiful sales copy. Investing less than forty dollars right now to own your copy of Profitable Copywriting Secrets could make you thousands in the future.

Author: Chris Bruso

About Author:

Chris Bruso owns grqNetwork.com where you can find this and other no cost reviews of products to start a home based business

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Sumtotal Introduces Tts to Accelerate Global Learning

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SumTotal® Systems (NASDAQ: SUMT) has released ToolBook® Translation System (TTS) version 1.0 to enable customers to translate e-learning content for their global workforces.

Content:

SumTotal® Systems (NASDAQ: SUMT) has released ToolBook® Translation System (TTS) version 1.0 to enable customers to translate e-learning content for their global workforces.

ToolBook Translation System is software that reduces the cost, time and complexity of creating multilingual content. Using TTS in conjunction with either ToolBook Instructor or ToolBook Assistant ? the two authoring solutions in SumTotal's ToolBook product line companies can create multilingual content for their global e-learning initiatives. TTS identifies what elements of an online course need to be translated, serves up these elements to a translation expert and preserves any format or design in the course for the pending translation.

"After an author creates a course using either ToolBook Instructor or ToolBook Assistant, he or she simply clicks a few buttons whereupon all the course elements to be translated are put in a digital package," said Brad Crain, SumTotal's vice president of ToolBook. "The ToolBook Translation System takes the digital package and delivers it to the person carrying out the translation from, say, English to German. As the translator prepares the German text, she can --- with a few keystrokes -- see how the course will look in German at any stage of the process."

ToolBook and TTS give employers a way to divide work between experts. First, instructional designers can tap ToolBook to build training courses. Second, linguists can focus on translations without having to understand how to manipulate software for creating elearning content (i.e., ToolBook Instructor or ToolBook Assistant).With ToolBook and TTS, staff can create multilingual simulations, tutorials, assessments, courseware and other interactive learning content. And if a manager must update the content of a course because of a change in policies or procedures, then translators can tap TTS to handle these revisions without disturbing the online course's layout, hypertext information, pop-ups or any other data.

When a translator converts the text of an online course from one language into another, TTS remembers the exact context and formatting associated with the text and places the translated copy back into the original layout, mirroring such things as color schemes, simulations and graphics.'TTS doesn't require that a translator know how to use ToolBook because the TTS application stands apart from ToolBook. This is a key benefit,' adds Crain, 'because it enables translators to focus on what they do best --- translating content.'

TTS works with numerous languages, including Afrikaans, Chinese, Dutch, French, German, Greek, Italian, Japanese, Polish, Portuguese, Russian, Spanish and Swedish.

Author: Sumtotal Systems

About Author:

For more information about SumTotal's products and services, visit www.sumtotalsystems.com.

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7 Gifts to Give your CEO

Description:

In this holiday season, people love to receive gifts. Well, what gifts would your company’s CEO love to receive from you? Dr. Mercer reveals seven “gifts” you really need to go all out to give your CEO.

Content:

In this holiday season, people love to receive gifts. Well, what gifts would your company’s CEO love to receive from you?

Here are seven “gifts” you really need to go all out to give your CEO, according to Michael Mercer, Ph.D., a consultant and book author in Barrington, IL.

As the saying goes, “What goes around, comes around.” So, give these gifts and you will earn yourself the right to some magnificent “gifts,” also.

1st Gift = Improve Profits & Productivity

Mercer interviewed 20 CEOs for one of his books. One question he asked each CEO was “What is the most important thing for you to get your employees to focus on?”

Overwhelmingly, CEOs answered, “The most important thing for me to get employees to focus on is this: Improving profits and productivity.” So, Dr. Mercer suggests you remember, “Everyone who is part of the profit-generating team in your company is ultra-important, a true VIP.”

2nd Gift = Hire Employees Who Improve Profits & Productivity

A key way to improve profits and productivity is to hire applicants who turn into productive and profitable employees.

In his seminars on his book entitled, “Hire the Best – & Avoid the Rest,” Mercer teaches, “The fastest and cheapest way to have productive, dependable employees is to hire people who are productive, dependable human beings!”

That means you gift your CEO by only putting employees on your payroll who improve ‘the 2 P’s.” Mercer also recommends, “De-employ employees who do not contribute to, or detract from, your company’s bottom line.”

3rd Gift = Develop & Train Your Employees So They Become More Profitable & Productive

CEOs – including your CEO – craves for you to transform the good employees you hired (see 2nd Gift, above) into magnificent employees. The best way to do this, explains Mercer, is to “test your superstar employees, find out their test scores, and then help your average employees develop talents possessed by your superstars.”

4th Gift = Ooze Enthusiasm for Your CEO’s Vision for Your Company

A good CEO has a big, exciting vision, or key goal, for the company to achieve. In his book entitled, “Absolutely Fabulous Organizational Change,” Mercer revealed the vision of 11 superb companies. For example, Intuit’s vision is this: “Our key goal is to revolutionize the way people

do financial work.”

Mercer points out your job is to find out your CEO’s vision, and help your CEO achieve your company’s vision. Your CEO will cherish such a gift from you.

5th Gift = Ooze Key Benefits of Your Corporate Culture

Each company operates successfully or unsuccessfully, says Dr. Mercer, within its corporate culture. He defines it as follows: “Corporate culture is how every employee knows he or she must act, even when no one is watching.”

Mercer discovered a quick way to uncover a company’s culture: “Find out what stories every employee hears about the company the first week on-the-job, and re-tells to new employees.” Hearing the story implicitly tells a new employee how to act on-the-job. For example, every Ritz-Carlton Hotel Company employee hears a story about how the company’s president’s first job was in a fancy restaurant. From that job, he discovered a luxury establishment is composed of ladies and gentlemen serving ladies and gentlemen. He instilled this insight into The Ritz-Carlton Hotel Company where he now is president.

In fact, Mercer notes every Ritz-Carlton employee carries a card that says, “We Are Ladies and Gentlemen Serving Ladies and Gentlemen.”

So, a gift your CEO want from you is for you to uncover your company’s culture, put it into action in your work, and make sure other employees do the same.

6th Gift = Make a Fantastic Impression

CEOs are like parents. Parents feel proud if their children make a good impression. Likewise, “CEOs feel proud when their employees make a good impression,” says Mercer.

So, the author suggests a gift for your CEO is to make a fantastic impression on everyone who can make-or-break your company. This includes customers and other employees.

7th Gift = Impress Your Company’s Top Executives

“It is ultra-important to impress your boss, your boss’ boss, and anyone who has direct contact to the CEO,” says Mercer.

Well, how do you impress your company’s big-shots? The answer is for you to give the six gifts listed above, according to Mercer.

Your Reward = When You Give These 7 Gifts, You Get Gifts

Mercer found that by giving your CEO the seven gifts, you put into action the age-old truism of ‘What goes around comes around.’ “Giving the seven gifts to your CEO opens doors to opportunities you never dreamed of for your company and, importantly, your career,” points out Dr. Mercer.

© 2006 Michael Mercer, Ph.D., www.DrMercer.com

7 GIFTS TO GIVE YOUR CEO

by

Michael Mercer, Ph.D.

In this holiday season, people love to receive gifts. Well, what gifts would your company’s CEO love to receive from you?

Here are seven “gifts” you really need to go all out to give your CEO, according to Michael Mercer, Ph.D., a consultant and book author in Barrington, IL.

As the saying goes, “What goes around, comes around.” So, give these gifts and you will earn yourself the right to some magnificent “gifts,” also.

1st Gift = Improve Profits & Productivity

Mercer interviewed 20 CEOs for one of his books. One question he asked each CEO was “What is the most important thing for you to get your employees to focus on?”

Overwhelmingly, CEOs answered, “The most important thing for me to get employees to focus on is this: Improving profits and productivity.” So, Dr. Mercer suggests you remember, “Everyone who is part of the profit-generating team in your company is ultra-important, a true VIP.”

2nd Gift = Hire Employees Who Improve Profits & Productivity

A key way to improve profits and productivity is to hire applicants who turn into productive and profitable employees.

In his seminars on his book entitled, “Hire the Best – & Avoid the Rest,” Mercer teaches, “The fastest and cheapest way to have productive, dependable employees is to hire people who are productive, dependable human beings!”

That means you gift your CEO by only putting employees on your payroll who improve ‘the 2 P’s.” Mercer also recommends, “De-employ employees who do not contribute to, or detract from, your company’s bottom line.”

3rd Gift = Develop & Train Your Employees So They Become More Profitable & Productive

CEOs – including your CEO – craves for you to transform the good employees you hired (see 2nd Gift, above) into magnificent employees. The best way to do this, explains Mercer, is to “test your superstar employees, find out their test scores, and then help your average employees develop talents possessed by your superstars.”

4th Gift = Ooze Enthusiasm for Your CEO’s Vision for Your Company

A good CEO has a big, exciting vision, or key goal, for the company to achieve. In his book entitled, “Absolutely Fabulous Organizational Change,” Mercer revealed the vision of 11 superb companies. For example, Intuit’s vision is this: “Our key goal is to revolutionize the way people

do financial work.”

Mercer points out your job is to find out your CEO’s vision, and help your CEO achieve your company’s vision. Your CEO will cherish such a gift from you.

5th Gift = Ooze Key Benefits of Your Corporate Culture

Each company operates successfully or unsuccessfully, says Dr. Mercer, within its corporate culture. He defines it as follows: “Corporate culture is how every employee knows he or she must act, even when no one is watching.”

Mercer discovered a quick way to uncover a company’s culture: “Find out what stories every employee hears about the company the first week on-the-job, and re-tells to new employees.” Hearing the story implicitly tells a new employee how to act on-the-job. For example, every Ritz-Carlton Hotel Company employee hears a story about how the company’s president’s first job was in a fancy restaurant. From that job, he discovered a luxury establishment is composed of ladies and gentlemen serving ladies and gentlemen. He instilled this insight into The Ritz-Carlton Hotel Company where he now is president.

In fact, Mercer notes every Ritz-Carlton employee carries a card that says, “We Are Ladies and Gentlemen Serving Ladies and Gentlemen.”

So, a gift your CEO want from you is for you to uncover your company’s culture, put it into action in your work, and make sure other employees do the same.

6th Gift = Make a Fantastic Impression

CEOs are like parents. Parents feel proud if their children make a good impression. Likewise, “CEOs feel proud when their employees make a good impression,” says Mercer.

So, the author suggests a gift for your CEO is to make a fantastic impression on everyone who can make-or-break your company. This includes customers and other employees.

7th Gift = Impress Your Company’s Top Executives

“It is ultra-important to impress your boss, your boss’ boss, and anyone who has direct contact to the CEO,” says Mercer.

Well, how do you impress your company’s big-shots? The answer is for you to give the six gifts listed above, according to Mercer.

Your Reward = When You Give These 7 Gifts, You Get Gifts

Mercer found that by giving your CEO the seven gifts, you put into action the age-old truism of ‘What goes around comes around.’ “Giving the seven gifts to your CEO opens doors to opportunities you never dreamed of for your company and, importantly, your career,” points out Dr. Mercer.

© 2006 Michael Mercer, Ph.D.

Author: Michael Mercer, Ph.d.

About Author:

7 GIFTS TO GIVE YOUR CEO

by

Michael Mercer, Ph.D.

In this holiday season, people love to receive gifts. Well, what gifts would your company’s CEO love to receive from you?

Here are seven “gifts” you really need to go all out to give your CEO, according to Michael Mercer, Ph.D., a consultant and book author in Barrington, IL.

As the saying goes, “What goes around, comes around.” So, give these gifts and you will earn yourself the right to some magnificent “gifts,” also.

1st Gift = Improve Profits & Productivity

Mercer interviewed 20 CEOs for one of his books. One question he asked each CEO was “What is the most important thing for you to get your employees to focus on?”

Overwhelmingly, CEOs answered, “The most important thing for me to get employees to focus on is this: Improving profits and productivity.” So, Dr. Mercer suggests you remember, “Everyone who is part of the profit-generating team in your company is ultra-important, a true VIP.”

2nd Gift = Hire Employees Who Improve Profits & Productivity

A key way to improve profits and productivity is to hire applicants who turn into productive and profitable employees.

In his seminars on his book entitled, “Hire the Best – & Avoid the Rest,” Mercer teaches, “The fastest and cheapest way to have productive, dependable employees is to hire people who are productive, dependable human beings!”

That means you gift your CEO by only putting employees on your payroll who improve ‘the 2 P’s.” Mercer also recommends, “De-employ employees who do not contribute to, or detract from, your company’s bottom line.”

3rd Gift = Develop & Train Your Employees So They Become More Profitable & Productive

CEOs – including your CEO – craves for you to transform the good employees you hired (see 2nd Gift, above) into magnificent employees. The best way to do this, explains Mercer, is to “test your superstar employees, find out their test scores, and then help your average employees develop talents possessed by your superstars.”

4th Gift = Ooze Enthusiasm for Your CEO’s Vision for Your Company

A good CEO has a big, exciting vision, or key goal, for the company to achieve. In his book entitled, “Absolutely Fabulous Organizational Change,” Mercer revealed the vision of 11 superb companies. For example, Intuit’s vision is this: “Our key goal is to revolutionize the way people
do financial work.”

Mercer points out your job is to find out your CEO’s vision, and help your CEO achieve your company’s vision. Your CEO will cherish such a gift from you.

5th Gift = Ooze Key Benefits of Your Corporate Culture

Each company operates successfully or unsuccessfully, says Dr. Mercer, within its corporate culture. He defines it as follows: “Corporate culture is how every employee knows he or she must act, even when no one is watching.”

Mercer discovered a quick way to uncover a company’s culture: “Find out what stories every employee hears about the company the first week on-the-job, and re-tells to new employees.” Hearing the story implicitly tells a new employee how to act on-the-job. For example, every Ritz-Carlton Hotel Company employee hears a story about how the company’s president’s first job was in a fancy restaurant. From that job, he discovered a luxury establishment is composed of ladies and gentlemen serving ladies and gentlemen. He instilled this insight into The Ritz-Carlton Hotel Company where he now is president.

In fact, Mercer notes every Ritz-Carlton employee carries a card that says, “We Are Ladies and Gentlemen Serving Ladies and Gentlemen.”

So, a gift your CEO want from you is for you to uncover your company’s culture, put it into action in your work, and make sure other employees do the same.

6th Gift = Make a Fantastic Impression

CEOs are like parents. Parents feel proud if their children make a good impression. Likewise, “CEOs feel proud when their employees make a good impression,” says Mercer.

So, the author suggests a gift for your CEO is to make a fantastic impression on everyone who can make-or-break your company. This includes customers and other employees.

7th Gift = Impress Your Company’s Top Executives

“It is ultra-important to impress your boss, your boss’ boss, and anyone who has direct contact to the CEO,” says Mercer.

Well, how do you impress your company’s big-shots? The answer is for you to give the six gifts listed above, according to Mercer.

Your Reward = When You Give These 7 Gifts, You Get Gifts

Mercer found that by giving your CEO the seven gifts, you put into action the age-old truism of ‘What goes around comes around.’ “Giving the seven gifts to your CEO opens doors to opportunities you never dreamed of for your company and, importantly, your career,” points out Dr. Mercer.


© 2006 Michael Mercer, Ph.D., www.DrMercer.com

Michael Mercer, Ph.D., is a consultant, speaker, and founder of The Mercer Group, Inc. in Barrington, Illinois, USA. He created “Forecaster™ Tests,” which are pre-employment tests used by many companies to help them hire the best. He authored 5 books, including “Absolutely Fabulous Organizational Change™” and also “Hire the Best -- & Avoid the Rest™.” You can obtain his free 15-page Special Report on “Dynamic Leadership Tactics” plus subscribe to his free Management Newsletter at http://www.DrMercer.com

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Marketing communications

Branded Workplace Financial Education Web Portals for Companies

Description:

Organizations are increasingly offering some form of workplace financial education as part of their employee benefits program. They recognize the long-term intrinsic value of such a service.

Content:

Organizations are increasingly offering some form of workplace financial education as part of their employee benefits program. They recognize the long-term intrinsic value of such a service. Other benefits to offering some form of workplace financial education include:

1. To increase participation in and contributions to 401(K), 403(B), and other retirement plans.
2. To help employees improve their personal financial wellness.
3. To help employees remove obstacles to fully funding their retirement plans.
4. To increase employee loyalty and morale.
5. To improve employees’ chances to retire early or on time.
6. To reduce employees’ stress.
7. To increase workplace productivity.
8. To reduce the incidence of employee theft.
9. To help employers avoid lawsuits.
10. To remove limits on tax-deferred savings for highly compensated employees.

To expand organizational options related to workplace financial education, Strativia works with companies to build branded financial education web portals and other web-based resources. These portals are accessed from the company’s intranet and are not available to the general public. These workplace financial education web portals serve as a platform to achieve specific educational initiatives, reach specific target groups, and as a public relations medium.

Strativia’s branded portals are creative and user-friendly with a focus on financial literacy, retirement planning and preparation, and investor education. Our workplace financial education web portals are designed to speak a cohesive message to your people. Providing the most current content along with interactive tools, assessments, surveys, calculators, and other resources helps ensure your employees find what they want when they need it.

Tools like those offered by Strativia help employees to place more importance on managing their money starting now. They learn to establish a spending plan, develop an emergency fund, understand investing, and implement a concrete retirement plan. The benefits of financial education web portals will positively affect these employees for a lifetime.

About Strativia

Strativia is a financial management software development and services company specializing in applications for personal and business use. Their software enables users to manage and understand their money matters. They are headquartered in Mitchellville, MD. Our software has been distributed throughout the U.S. and in several countries worldwide.

Author: Kenneth Kelly

About Author:

Kenneth C. Kelly is the President of Strativia, a financial management software development and services company specializing in applications for personal and business use. Strativia is the developer of Budget Forecaster, a sophisticated home budget and personal finance management software package. Website: http://www.strativia.com. Contact: info@strativia.com.

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