How To Compete With The SEO Gurus And Win The Search Engine War

Description:

If you are having trouble getting your websites pages ranked well in the search engines and you don't think you can compete with the SEO professionals, here's some tips that show you how you can

Content:

Many new webmasters read about SEO (search engine optimization) and worry that they won't be able to compete in their competitive market against the pros because of their relative lack of experience in getting web pages found in the search engines.

This is quite understandable, and the truth is that most people will struggle to get pages to rank well in the major search engines…but there is hope, and by following a few simple guidelines you can start to have pages on the first page of the results of Yahoo and Google over time.

Here's a question I often receive – I just read an article explaining all about using keywords in your URL, Title Tags and in the 'anchor text' of incoming links to our site. If everyone is doing this, how are we supposed to get our sites ranking well when we have such stiff competition?

My Answer?

Not everyone is doing this correctly and besides it doesn't really matter if they are. In the not too distant future, pure search engine focused SEO like these articles discuss is doomed and yet many of the people in the industry either don't get it or are hoping it doesn't happen.

Here's why…

While factors such as correctly formatted title tags and descriptions are important, the 'real' thing to focus on is creating unique, valuable content that adds value to the web and contains your own personal 'voice' or style and personality.

A perfectly SEO'ed site that contains boring, generic content (or simply rehashed or re-written PLR content purchased from a membership site somewhere) which is designed only with SE's in mind has no chance against a well written site which contains the author's own personal style, friendly writing and great content when a HUMAN visitor comes along.

Search engines track lots of things including length of each visitor's stay and when people find a site they love, they tend to hang around. When they arrive at a site that's obviously aimed at SE's and simply designed to get Adsense clicks or funnel people to an affiliate program, they don't.

Sometimes they'll click on an ad to get away from the site, but they never come back and wouldn't think of subscribing to a newsletter there – and building a list of subscribers is an important part of building your online business. The bottom line is what's the point of doing perfect SEO, getting incoming links with the right anchor text, etc., and then not giving your visitors what they are looking for when they arrive?

Most pure SEO guys just don't get this, and that is why you can build a site that outranks them when we do the correct SEO stuff AND create unique, valuable content that helps and entertains your visitors. And fortunately for us little guys, many of the SEO pros will never get it, so we have nothing to fear from most of the 'gurus'...

Bottom line?

Build unique content, develop your own 'voice', set up your pages correctly using good SEO fundamentals, build lots of pages around easy-to-win keywords to start with, and you will not only compete in your niche, you'll ultimately be in a position to dominate segments of your market as your website traffic grows and grows.

Author: Rockford Tapscott

About Author:

Rocky Tapscott is the author a free 7 Part Mini Course "How To Build The Perfect Home Based Business Around Your Favorite Hobby, Pastime, Sport Or Skill" which shows how to make money doing what you love. Drop by http://www.hobbyandlifestyle.com/ecourse.html to grab your free copy.

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Finding Targeted Website Traffic Using Keyword Combinations

Description:

Targeting the right keywords can make all the difference to your online earnings. But which keywords actually produce the profits? Here's what you need to know to blast past your competition

Content:

Most people leave a fortune on the table when they build a new website because they make the mistake of only targeting the most generic, hard to rank well for keywords and then wonder why they don't have any traffic.

For maximum impact and long term traffic generation you need a combination of tightly focused, specific keywords and 'word combos' using the keywords that people are searching for right before they BUY a product as opposed to when they are researching the market for a product.

Let me explain…

Imagine you are thinking of buying a new golf club, let's say a driver, because you want to add extra length to your drives (all your mates can out-drive you by 20 yards or more and you want to make up for that using a little bit of the latest technology to help you out :).

You start your research into the best drivers around by entering the keyword phrase 'golf drivers' into your favorite search engine. Your search query comes up with 150 million pages loosely related to the phrase golf drivers. That's just too many listings to look through to make a buying decision, but you start your research there anyway.

OK, Let's Trim That Number Down A Little…

You look through the first few listings (golf.com, golfdivers.com, etc.) and find out that many people are recommending the Big Berth driver and it has some great reviews from leading golf pros. You look at the competition in the golf driver market and you decide that one of the Big Bertha range is probably the club for you.

Next, you do a search for big bertha divers and come up with 1.2 million pages of information to wade through. You find three or four sites on the first couple of pages that look interesting so you do some more reading that confirms the Big Bertha is what you need.

Most of the sites you find are shopping sites with no real content, but a couple of them have useful articles related to Big Bertha drivers. After reading and researching, you settle on the Big Bertha Titanium 454 driver.

Now you are ready to actually BUY your new golf club, so you enter the phrase buy big bertha titanium 454 driver into your search engine to find the best deal. You now search for the best price and delivery conditions (hey you want it today now that it's so close :) and buy the driver from the merchant of your choice.

Can you see the distinction between these keywords?

The keyword phrase 'golf drivers' is a research keyword.

The keyword phrase 'big bertha divers' refines the search further, but it still isn't specific enough for most people to make a buying decision. They are still often in 'research' mode at this stage.

The keyword phrase 'buy big bertha titanium 454 driver' is a very specific buying phrase.

These are the phrases you want to build your website's tier three or four pages around. These are the 'money' pages where people will click through to your merchant or sales site after they have been PRE-sold on the benefits of buying the Big Bertha titanium 454 driver.

Your keywords for the pages in your golfing website's structure would be something like –
Tier two – golf drivers

Tier three – big bertha divers

Tier four – buy big bertha 454 driver or buy big bertha titanium 454 driver

You won't get many people arriving on the last two pages each month, but the visitors who do come will be ready to buy a big bertha titanium 454 driver! And you'll be right there to recommend your merchant or sales page to them – and earn a commission :-)

But doesn't that mean you have to build lots of pages related to all of these products and services if you want your share of this free, highly targeted traffic? For example, there would be hundreds of different golf drivers on the market.

Well, yes, if you want to make the most money you will…

By having pages related to all the different golf drivers available you will gradually rank well for some keywords, then more of them over time. Then your good rankings for these easy-to-rank-for pages will start to see your harder-to-rank-well-for keyword focused pages ranking well too.

Put great PRE selling copy on your pages, a picture of the product on the page if possible that is also a hyperlink to the specific product on your merchant's website or order page, and you're set. Then do it for all of the products in your merchant's range that you want to promote.

You also need to build pages for the important research keywords too as you will start to rank well for these over time, but your focused product related pages will bring in a steady stream of highly targeted, ready-to-buy visitors who have done their research and are ready to take action right now.

How sweet is that?

I hope this article helps you to increase your website's revenue and puts you on the way to becoming a super affiliate or selling a lot more of your own products and services.

Author: Rockford Tapscott

About Author:

Rocky Tapscott is the author a free 7 Part Mini Course "How To Build The Perfect Home Based Business Around Your Favorite Hobby, Pastime, Sport Or Skill" which shows how to make money doing what you love. Drop by http://www.hobbyandlifestyle.com/ecourse.html to grab your free copy.

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The Perfect Home Based Business!

Description:

Are you looking for a Business you can Work at Home? Did you know that a Work at Home Business is the dream of millions of Americans, and millions more world wide? It is estimated that by 2010, over 68% of us will have some kind of Home Business to help supplement our income.

Content:

Are you looking for a Business you can Work at Home? Did you know that a Work at Home Business is the dream of millions of Americans, and millions more world wide? It is estimated that by 2010, over 68% of us will have some kind of Home Business to help supplement our income. Plus, numerous surveys show that a Business of your own is still the #1 way for the average person to achieve financial freedom and independence.

According to Meg Whitman, 400,000 people are making a living from eBay. And, recently eBay reported $14.87 billion in annual merchandise sales with over 100 million members. With numbers like these shouldn't you be looking at eBay as your Home Based Business?

Since then eBay has flourished into an auction site that lends itself perfectly to the Home Based Business. Why? Mainly because you can sell just about anything on eBay. Plus, operating an eBay Auction Business does not require you to have any extensive business knowledge or any elaborate computer skills. Finding items to sell on your auctions is easy as well. You can start by selling all of those unwanted items you have just lying around the house. From there some people cruise flea markets, swap meets, and second hand stores for more items to sell on eBay. And even more use Dropshippers. Using Dropshippers is a smart way to get your eBay Home Business up and running because you don't have to invest in costly inventory, store the inventory, or package and ship that inventory. Your Dropship supplier will do all of that for you. It doesn't get any easier then that!

So if you're looking for a Home Based Business, have a look at eBay. It is the largest and most exciting auction service on the Internet enabling trades on a local, national and international bases. With more than 3 million auctions running at any given time, and many millions of users, if you have something to sell you'll probably find a buyer for it on eBay.

Not everyone agrees there is a housing bubble which will have an impact on the entire economy, but how about one that has an impact on you? If your home was devalued, even temporarily, do you have the cash flow to sustain your credit or allow you to sell your home without getting into debt? In the US today, many people live in homes which have positioned them in a loosing financial situation. How can a home business improve your financial position and protect you from the potential effects of a housing bubble?

First, many people have W-2 income as their only source of income. While a job is certainly a great way to trade your time for a consistent flow of money, it also provides you with the fewest tax advantages which means you end up paying more to Uncle Sam than those who also run a home business on the side. For example, many CPAs and tax planning specialists can show you how to deduct part of your home expenses, your cell phone bill and even costs to maintain and operate your vehicle, legally, if you are able to document that you actively work on your home business each day. This can turn expenses you are already paying for, into tax deductions. That's money in your pocket! Money saved can be reinvested into growing your business or applied to paying off your mortgage more quickly.

Protect yourself and protect your hard earned home equity by improving your cash flow and avoid running close to the edge of the value of your home compared to the debt owed in your mortgage and any home equity loans. Be sure you consult with a tax professional and a CPA to properly plan the tax benefits you can receive from having a home business. Apply those savings to building your savings and also to paying down your mortgage as quickly as possible. The more equity to have in your home, the more insulated you are from possible effects of the housing bubble and also from the effects of personal and professional emergencies.

Author: John Pawlett

About Author:

Home based business runs an informative home based business site that looks into all aspects of businesses from the organisation, and settinh up to money To find out more visit Home Business Info

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