Starting Small Business Promotional Campaigns

Description:

Small Business Failures Don't Have to Happen

Content:

So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?
How are you going to go about getting your public to know you even exist?

Promote! Promote! Promote!

Well that all sounds simple, but say you're a financial specialist, a boat builder or llama farmer. They probably didn't teach the basic principles of starting small business promotional campaigns in boat-builders' school. So what do you need to know, and how do you go about it?

Let's start with the "Basic Principles" of promotion:

What is Promotion?

Promotion n. Anything, as advertising, public appearances, etc., done to publicize (get the attention or interest of the public) a person, product, event, etc. The New Webster's Concise Dictionary2003 Encyclopedic Edition

Why do you promote?

The purpose of promotion is to make sure people know you are in business. You promote because if you don't, you won't make it in business. You promote because it is communication that you need to engage in in order to survive. You promote in order to expand and get the attention or interest of the public for your products or services. You promote because if you don't, no one will know you exist and no one will buy from you and...well, you get the point.

How do you promote?

There are more ways than you would ever think. Have you ever heard someone say, "I never promote and I am always busy" OR "I don't have to promote, all my business comes from word-of-mouth"? They may not be aware of how they're doing it, but I promise you they are promoting somewhere. Maybe they just go around telling everyone they talk to, that they don't promote. (Sound funny? It's still promoting.) Maybe their larger-than-life running water faucet in front of their store attracts so much attention that they don't need to do anything else. Well here are some ideas you can do "knowingly" to drive in the business.

· Greeting your customers with a smile is a great place to start.

· Calling your customers after they have had a chance to use your product is a good way to promote that you care about their experience with your organization. It can also create an opportunity to make more sales.

· A neatly packaged product, the shipping label on straight, promotes that you take pride in what you do.

· Always keep up-to-date brochures or catalogs about your business in your reception area for people to see and take with them.

· If you have customers coming into your business, make sure they are greeted pleasantly, professionally, and immediately.

Anything that gets the attention or interest of the public for the company, its employees, its products or services (in a positive way) is promotion.

But how do you go about promoting to the masses?

Here is a story that could save you thousands of marketing and promotional dollars, as well as months or years of experience.

"I was working as the Communications & Promotional Director in a medium size business. We were fortunate enough to have our own commercial printing press, that put out lots of very fancy letters, catalogs, brochures and other promotional items, and oh yes, envelopes to put them in. My full time pressman and his helpers, spent several days each week getting everything printed, cut, folded and sent over to the mailing house."

"There, they had machines that automated all the stuffing, sorting, addressing and stamping. All in all everything was going very well. We were sending out about 40,000 pieces per week at a cost of about $10,800.00, and getting around 120 to 140 good leads per week. This generated an average of 2 new sales per week for a product that cost around $12,000, and re-sign income of around $45,000 more. We weren't growing very fast, but we were making money. "

"THEN...911 hit."

"Suddenly, nobody wanted to open envelopes. Our leads were dropping to nothing. We were heading toward our own disaster like so many other companies did. I knew I needed to promote, but what good did it do if nobody read it! "

"I was talking to the owner of the mailing house and he suggested the use of POSTCARDS instead of letters. So we decided to give it a try. Unfortunately, I had much less money to allocate towards promotion, so I started by sending about 20,000 postcards weekly. The total cost-per-piece, needing only one day on the presses, half the labor at the mail house and a substantial decrease in postage, was reduced by about 60%."

What was the result? Try 120 to 140 leads per week!

Why?

· You don't have to open a post card!

· You see it right away, the bright picture is not hidden from view by an envelope.

· The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces).

Postcards are the best medium to reach new customers when starting a small business promotional campaign.

Author: Joy Gendusa

About Author:

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine's prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. As an Expert Author, she is always willing to share her marketing advice through articles, interviews and speaking engagements. Visit her web site at www.postcardmania.com

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How I Went From Drama Teacher to Invention Marketing “guru”

Description:

Fulfilling Your Dreams by Changing Careers or How I went from drama teacher to Invention Marketing “Guru”Joan Lefkowitz, the marketer of TOPSYTAIL tm, is president of ACCESSORY BRAINSTORMS, NYC, a licensing agent, consultant and sales-representative for hair and beauty accessory and lifestyle inventions. She writes and gives seminars on 'How to Market Your Invention'

Content:

Fulfilling Your Dreams by Changing Careers
or How I went from drama teacher to Invention Marketing “Guru”
By Joan Lefkowitz, of ACCESSORY BRAINSTORMS, Inc. New York© Joan Lefkowitz

Armed with a masters degree in drama and three years teaching experience, I moved from New York to the New Jersey suburbs with my husband in 1970. To my surprise, unlike the NYC high schools, the Jersey schools did not have drama departments. I found myself unemployed, teaching only part time at a University.

To keep myself entertained I learned to navigate the Jersey highways to get to every mall store that carried fashion accessories. I would evaluate each item I saw, asking myself “What is the right price for this product, are the materials and colors as attractive as possible?” and redesign it in my head to make it more appealing. This “back seat” merchandising hobby continued after I gave birth to my daughter Aviya, who enjoyed this activity in her stroller.

One day at the mall I picked up a copy of The Bergen Record and noticed an ad in the classified section that intrigued me, “Looking for people to bring new and exciting products to the market.” In my academic circles “Business” was a dirty word, so I didn’t follow up on that ad. However, from that day forward and still today, I believe that statement is my mission. The best I can be for myself and others is to make new, exciting, useful and attractive products available to people for enjoyment in their everyday lives.

In 1976 when we moved to Manhattan I decided to give up teaching and go for it! I started representing designers of costume jewelry and hair accessories, taking their samples to stores that might like them. My first customers were Henri Bendel and Bloomingdales but I was clueless when they asked me what my “Terms” were. I went back to school at night and took a lot of business courses while also doing training programs with American Women’s Economic Development; and met other new women business owners to commiserate with.

Accessory Resource Gallery grew in the eighties and I opened a showroom, hired a staff, added scarf, hat, belt lines and other goodies to the product mix. People could not buy enough accessories in the eighties. Then in 1990 the recession finally hit the industry. Retailers were going out of business in droves. To keep our designers’ spirits up in those bad times we recommended that they add unique and amusing items to their product lines. We conducted “brainstorming” sessions and came up with a jeweled watergun necklace for one of the lines. The trade publications loved it and we started to become known for unusual items.

Then in 1991 a gal from Dallas came to New York looking for a salesrepresentative for her new patented hair accessory, Topsy Tail, that turned a ponytail inside out to make a beautiful hairstyle. We went crazy for this unique little invention and predicted that the rest of the world would agree. In a very short time we sold millions of dollars of Topsy Tail to retailers.

Word spread about our “inventions marketing” and inventions were turning up at our doorstep. Soon we were handling such wonderfully original products as Hairdini, Earz Earpockets, Polaroller rolling icepack, and Franties fragranced panties. Womens Wear Daily named us the “Guru of Novelty Marketing.” We were finding that marketing inventions was taking up much of our time and it was a different process from marketing accessories. We created a new division of the company called “ACCESSORY BRAINSTORMS” to handle patented inventions adding beauty, comfort and lifestyle products to our categories. In 1994 we incorporated ‘ACCESSORY BRAINSTORMS, INC.’ as a separate company. Recently, Accessories Magazine honored us as “Most Inventive Company.”

During the company’s invention expansion I had to go back to school yet again to learn about patents and legalities, out of responsibility to the many inventors who look to us for advice. Each day I think about the gift I have been given to be able to fulfill upon my mission. Lucky for me that New Jersey high schools didn’t have drama departments.


Joan Lefkowitz, the marketer of TOPSYTAIL tm, is president of
ACCESSORY BRAINSTORMS, NYC, a licensing agent, consultant and
sales-representative for hair and beauty accessory and lifestyle inventions.
She writes and gives seminars on 'How to Market Your Invention' and can be
reached at 212-379-6363 or on the web at www.accessorybrainstorms.com




Joan Lefkowitz
President
Accessory Brainstorms, Inc.
389 Fifth Avenue, Ste 705New York, NY 10016tel 212-379-6363www.accessorybrainstorms.com

Author: Joan Lefkowitz

About Author:

Joan Lefkowitz, founder of ACCESSORY BRAINSTORMS and ACCESSORY RESOURCE GALLERY, started her business as a sales representative showroom for fashion accessory product lines in 1983. Along the way, with both companies thriving in the marketplace, she has become the recognized expert at turning unique new inventions in the Fashion/Beauty/Lifestyle categories, from unknown entities into highly recognized commercial success stories. Frequently interviewed in the press, on TV, and on radio, she has given guest seminars on the subject of "How to get your Invention to Market" for Inventors Workshop International Education Foundation and the Los Angeles Patent Library, for the Yankee Invention Expo, Ohio Inventors Council, The Learning Annex, as well as New York's Fashion Institute of Technology. Joan Lefkowitz holds degrees from New York University and Brooklyn College. She is a professional member of the United Inventors Association and is on the board of advisors for the Hudson Valley Center for Contemporary Art. In the area of personal development, she has done Outward Bound and The Landmark Forum. Both of which she recommends for anyone interested in taking on "what is possible in your life."

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How To Compete With The SEO Gurus And Win The Search Engine War

Description:

If you are having trouble getting your websites pages ranked well in the search engines and you don't think you can compete with the SEO professionals, here's some tips that show you how you can

Content:

Many new webmasters read about SEO (search engine optimization) and worry that they won't be able to compete in their competitive market against the pros because of their relative lack of experience in getting web pages found in the search engines.

This is quite understandable, and the truth is that most people will struggle to get pages to rank well in the major search engines…but there is hope, and by following a few simple guidelines you can start to have pages on the first page of the results of Yahoo and Google over time.

Here's a question I often receive – I just read an article explaining all about using keywords in your URL, Title Tags and in the 'anchor text' of incoming links to our site. If everyone is doing this, how are we supposed to get our sites ranking well when we have such stiff competition?

My Answer?

Not everyone is doing this correctly and besides it doesn't really matter if they are. In the not too distant future, pure search engine focused SEO like these articles discuss is doomed and yet many of the people in the industry either don't get it or are hoping it doesn't happen.

Here's why…

While factors such as correctly formatted title tags and descriptions are important, the 'real' thing to focus on is creating unique, valuable content that adds value to the web and contains your own personal 'voice' or style and personality.

A perfectly SEO'ed site that contains boring, generic content (or simply rehashed or re-written PLR content purchased from a membership site somewhere) which is designed only with SE's in mind has no chance against a well written site which contains the author's own personal style, friendly writing and great content when a HUMAN visitor comes along.

Search engines track lots of things including length of each visitor's stay and when people find a site they love, they tend to hang around. When they arrive at a site that's obviously aimed at SE's and simply designed to get Adsense clicks or funnel people to an affiliate program, they don't.

Sometimes they'll click on an ad to get away from the site, but they never come back and wouldn't think of subscribing to a newsletter there – and building a list of subscribers is an important part of building your online business. The bottom line is what's the point of doing perfect SEO, getting incoming links with the right anchor text, etc., and then not giving your visitors what they are looking for when they arrive?

Most pure SEO guys just don't get this, and that is why you can build a site that outranks them when we do the correct SEO stuff AND create unique, valuable content that helps and entertains your visitors. And fortunately for us little guys, many of the SEO pros will never get it, so we have nothing to fear from most of the 'gurus'...

Bottom line?

Build unique content, develop your own 'voice', set up your pages correctly using good SEO fundamentals, build lots of pages around easy-to-win keywords to start with, and you will not only compete in your niche, you'll ultimately be in a position to dominate segments of your market as your website traffic grows and grows.

Author: Rockford Tapscott

About Author:

Rocky Tapscott is the author a free 7 Part Mini Course "How To Build The Perfect Home Based Business Around Your Favorite Hobby, Pastime, Sport Or Skill" which shows how to make money doing what you love. Drop by http://www.hobbyandlifestyle.com/ecourse.html to grab your free copy.

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Finding Targeted Website Traffic Using Keyword Combinations

Description:

Targeting the right keywords can make all the difference to your online earnings. But which keywords actually produce the profits? Here's what you need to know to blast past your competition

Content:

Most people leave a fortune on the table when they build a new website because they make the mistake of only targeting the most generic, hard to rank well for keywords and then wonder why they don't have any traffic.

For maximum impact and long term traffic generation you need a combination of tightly focused, specific keywords and 'word combos' using the keywords that people are searching for right before they BUY a product as opposed to when they are researching the market for a product.

Let me explain…

Imagine you are thinking of buying a new golf club, let's say a driver, because you want to add extra length to your drives (all your mates can out-drive you by 20 yards or more and you want to make up for that using a little bit of the latest technology to help you out :).

You start your research into the best drivers around by entering the keyword phrase 'golf drivers' into your favorite search engine. Your search query comes up with 150 million pages loosely related to the phrase golf drivers. That's just too many listings to look through to make a buying decision, but you start your research there anyway.

OK, Let's Trim That Number Down A Little…

You look through the first few listings (golf.com, golfdivers.com, etc.) and find out that many people are recommending the Big Berth driver and it has some great reviews from leading golf pros. You look at the competition in the golf driver market and you decide that one of the Big Bertha range is probably the club for you.

Next, you do a search for big bertha divers and come up with 1.2 million pages of information to wade through. You find three or four sites on the first couple of pages that look interesting so you do some more reading that confirms the Big Bertha is what you need.

Most of the sites you find are shopping sites with no real content, but a couple of them have useful articles related to Big Bertha drivers. After reading and researching, you settle on the Big Bertha Titanium 454 driver.

Now you are ready to actually BUY your new golf club, so you enter the phrase buy big bertha titanium 454 driver into your search engine to find the best deal. You now search for the best price and delivery conditions (hey you want it today now that it's so close :) and buy the driver from the merchant of your choice.

Can you see the distinction between these keywords?

The keyword phrase 'golf drivers' is a research keyword.

The keyword phrase 'big bertha divers' refines the search further, but it still isn't specific enough for most people to make a buying decision. They are still often in 'research' mode at this stage.

The keyword phrase 'buy big bertha titanium 454 driver' is a very specific buying phrase.

These are the phrases you want to build your website's tier three or four pages around. These are the 'money' pages where people will click through to your merchant or sales site after they have been PRE-sold on the benefits of buying the Big Bertha titanium 454 driver.

Your keywords for the pages in your golfing website's structure would be something like –
Tier two – golf drivers

Tier three – big bertha divers

Tier four – buy big bertha 454 driver or buy big bertha titanium 454 driver

You won't get many people arriving on the last two pages each month, but the visitors who do come will be ready to buy a big bertha titanium 454 driver! And you'll be right there to recommend your merchant or sales page to them – and earn a commission :-)

But doesn't that mean you have to build lots of pages related to all of these products and services if you want your share of this free, highly targeted traffic? For example, there would be hundreds of different golf drivers on the market.

Well, yes, if you want to make the most money you will…

By having pages related to all the different golf drivers available you will gradually rank well for some keywords, then more of them over time. Then your good rankings for these easy-to-rank-for pages will start to see your harder-to-rank-well-for keyword focused pages ranking well too.

Put great PRE selling copy on your pages, a picture of the product on the page if possible that is also a hyperlink to the specific product on your merchant's website or order page, and you're set. Then do it for all of the products in your merchant's range that you want to promote.

You also need to build pages for the important research keywords too as you will start to rank well for these over time, but your focused product related pages will bring in a steady stream of highly targeted, ready-to-buy visitors who have done their research and are ready to take action right now.

How sweet is that?

I hope this article helps you to increase your website's revenue and puts you on the way to becoming a super affiliate or selling a lot more of your own products and services.

Author: Rockford Tapscott

About Author:

Rocky Tapscott is the author a free 7 Part Mini Course "How To Build The Perfect Home Based Business Around Your Favorite Hobby, Pastime, Sport Or Skill" which shows how to make money doing what you love. Drop by http://www.hobbyandlifestyle.com/ecourse.html to grab your free copy.

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Autopilot MLM

Description:

The point in which your business is running on its own with minimal interaction from you. Is it possible? That depends. What kind of a business do you want? Do you want to surround yourself with winners? or Do you just want to just cash the checks? Either way is fine, as long as you understand the big picture.

Content:

The point in which your business is running on its own with minimal interaction from you. Is it possible? That depends. What kind of a business do you want? Do you want to surround yourself with winners? or Do you just want to just cash the checks? Either way is fine, as long as you understand the big picture.

I have been in the Multi-level/Network Marketing industry for many years. I have had some pretty large success and some equally large disappointment. I will be the first to take responsibility for the disappointments, but I will also take credit for the success. I know that when I decided to ignore what was right in front of me and expect the business to run by itself, I got exactly what I put into it; not much! When I decided to pay attention, not only to what I was putting into the business, but also the people I was attracting, I received much more than I could have hoped for.

Here is the key: Daily attention is required at first and then it begins to grow on its own. The business is a family. When the child is born, it takes much attention. Feeding it, nurturing it, teaching it. As it grows, it starts to take on a personality of its own with input and guidance. The child becomes aware and learns new things on its own. At some point in time, the child is now an adult and able to replicate the process. Hopefully, we have instilled my passion and desire into the child so that it is going in the same direction as us. Now, imagine if you had 2 children, 4, or 8 and they all had the same drive and values as you. Pretty soon you are a great grand-parent, helping to guide and teach your great-grandchildren what you know and have experienced. Your input is still valuable and necessary, but not nearly as often.

Now a normal family could take 18+ years to start developing. Your business could take much, much less time. Personally, I have seen it as short as one day. It all depends on YOU and your passion for what you are doing. Always remember that your child/business requires care and feeding at first but ultimately, it will take care of you. Teach it well and pay attention to its needs. And as always, HAVE FUN!

Author: Brian L. Thomas

About Author:

Brian Thomas has been a personal coach and successful entrepreneur for the last ten years. He has taught courses in personal development and has worked with some of the top names in the industry. He has been very successful in Network Marketing. Learn how to create your own successful future at http://www.YourTopLife.com

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Free Affiliate Tips To Boost Your Commissions Overnight

Description:

If you are like many affiliates online, than you are probably struggling to make money. This article contains some free affiliate tips to help you crank up your affiliate commissions quickly.

Content:

Affiliate Marketing is one of the fastest ways to earning money online. You really don`t need a website, a storefront or to carry any inventory to profit as an affiliate. It`s the perfect business to run out of your home.

Guessing that you already joined already an affiliate program, what should be the next step that you would want to take to double, or even triple, your commissions? What does it take?

Here are some widely known tips on how to boost your affiliate program commissions overnight.

Which Programs Offer You Success
Find the best affiliate programs and products to market. Knowing which products and programs will help you achieve sales with less work is vital. Would you rather sell 100 memberships at $5.00 affiliate commissions or $50 commissions per sale? Higher commissions of course!

There are various factors to consider in selecting such a affiliate program or product to promote.

Of course you will want to market products that fit in with your target audience. You will also want to affiliate yourself with a reputable company that pays their affiliates on time. If after 6 months you have not seen any more commissions comming in, than dump that program and search for another.

There is such an abundance of affiliate programs online, that you can afford to be picky when searching for the perfect one. Take some time and scan affiliate forums to find feedback about various programs from the people that are promoting them.

Write free reports or ebooks
This type of marketing is called viral marketing and is highly effective. You have to options here. You can load up your autoresponder with a series of short reports that offer the prospective customer, the benefits of using your service or product.

The other option is to use an ebook composing software and write an e-book, about your experiences with the product or service that you are using. Or your ebook could be on a topic related to affiliate marketing, internet marketing, etc., etc.

Your reports or ebooks will be offerred for free to everyone that visits your website and you will have your affiliate links pepperred throughout for any readers to see and purchase from you. Know you can take it a step further, by letting others give your report or ebook away for free to their visitors.

The whole marketing process becomes totally viral in nature, spreading your affiliate links all over the internet and in front of many eyes.

As readers subscribe to your ebook or report, you will be capturing their emails and information for future use. After they have opted-in, by giving you their information, you can than follow up with future promotions. By giving subscribers free usefull information over a period of time, you will gain their trust and make more sales, as a result.

Start an Ezine or Newsletter
Many affiliates have literally earned fortunes from this simple marketing tactic alone. Unlike your series of free reports, your ezine will be an ongoing series that doesn`t end. It has been proven that most prospective customers will need to see your ad over several times, before they will purchase from you. An ongoing ezine solves this longterm marketing challenge.

Simply set up another autoresponder specifically devoted to your new ezine. Come up with a catchy name for your ezine like " Affiliate Tips Weekly" or Home Business Reviews". You can find a suitable name for your audience with a little thought. Set up a pop up or subscriber form on your website that links to your autoresponder address. Offer your free ebook or something free, when a subcscriber signs up. Offering a freebie will always boost your subscriber rates.

By following these simple tips your affiliate income will literally increase over night.

Author: Chris Peterson

About Author:

Free Affiliate Tips and affiliate marketing articles to help you earn money quickly, with legitimate affiliate programs.

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