The Power of the Fax

Description:

In July 2005, another curious law went into effect. This one, called the Junk Fax Prevention Act of 2005 (JFPA) has several surprises for business owners in terms of sending routine faxes to their customers. This new law just doesn't impact the sending

Content:

In July 2005, another curious law went into effect. This one, called the Junk Fax Prevention Act of 2005 (JFPA) has several surprises for business owners in terms of sending routine faxes to their customers. This new law just doesn't impact the sending of what we would think of as "junk" faxes. It addresses several other areas that will impact how you do business via fax.

What is a Junk Fax? Understandably, we would think of a junk fax as an unsolicited fax. However, under JFPA, unsolicited is defined as "any material advertising the commercial availability or quality of any property, goods or services which is transmitted to any person without that person's prior express invitation or permission, in writing or otherwise."

So, if you were sending out an announcement, via fax, regarding a new product or service to your customers, it could be considered a junk fax under JFPA.

Importance of an EBR But wait, the new law complicates things even more. Your "established business relationship" (EBR) is now extremely important in terms of marketing your business using the fax.

You are still allowed to send unsolicited faxes to anyone with whom you maintain an EBR. An EBR is defined as "a prior or existing relationship formed by a voluntary two-way communication between a person or entity and a residential subscriber with or without an exchange of consideration, on the basis of an inquiry, application, purchase or transaction by the residential subscriber regarding products or services offered by such person or entity, which relationship has not been previously terminated by either party."

Right to "Opt-Out" You also have to provide an "opt-out" option on all faxes. Fax cover sheets are now to include "opt-out" information, regardless if your business has an EBR or not, the first page of every fax solicitation has to tell the receiver how they can "opt-out" of receiving future faxes from your company.

And, we aren't talking about a simple "opt-out" check box. JFPA has kindly provided an extensive guideline for the "opt-out" notice. An "opt-out" needs:

· To be "clear and conspicuous and on the first page of the" fax; · Notice that your failure to comply within the shortest, reasonable amount of time with any opt-out notice sent by a customer will be a violation of the law; · A "domestic contact telephone and facsimile machine number" for the recipient to transmit any opt-out notice request; · A "cost-free mechanism" that the recipient can use to send the opt-out notice; and · Allows the recipient to opt out "at any time on any day of the week"

Failure to Comply Noncompliance equals sizeable penalties. The law allows anyone who has illegally received a junk fax to sue for and recover $500 - $1500 or more per violation. Surprisingly, the law now allows for class action lawsuits and even small claims court lawsuits to be filed.

Author: Tom Perkins

About Author:

Tom Perkins is a business solutions coach and certified personal trainer. He has a degree in accounting and works with fitness professionals leading them to profitability. Visit his website at http://www.fitnessindustrysolutions.com.

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How to Maximize CRM Return on Investment

Description:

Huge CRM benefits, promised by CRM vendors and CRM software integrators, often go unfulfilled leaving failed implementations, wasted dollars, and damaged careers in the wake. This guide, clearly written, points out the little know CRM pitfalls that can reach up and kill your CRM deployment and will suggest seven ways to avoid the CRM pitfalls and get the expected return on your investment.

Content:

CRM is the fastest growing category of enterprise applications with worldwide revenues expected to reach $67 billion in 2004 (Meta Group). By automating and integrating a host of customer-related processes, vendors of high end CRM suites promise enterprises the ability to increase revenues, streamline processes, and reduce costs. While high end CRM vendors brag about the virtues of their solutions they neglect to discuss less appealing characteristics:

Excessive license and implementation costs
Endless implementation timelines
Technologically complex deployment
Organizational upheaval
Poor adoption rates
Weak links in solution set
Elusive ROI

Any one of these factors would be enough to trigger second thoughts about investing in a million dollar CRM suite. Taken together they cry out for an alternative. Online sales management is a particularly strong one, offering many benefits of CRM in a small fraction of the time and expense----and none of the chaos.

How to Achieve Results

Companies want increased revenue, streamlined processes, and reduced internal costs for real top-line and bottom line impact. But a big bang implementation of a full suite CRM suite is hardly the only way or even the best way to achieve these results.

Online sales management is holds many virtues for those seeking benefits of customer relationship management without putting their companies through a traumatic paradigm shift.

1. Low Cost

Online sales management is available at a small fraction of the cost of a full-fledged CRM project. Because the service is browser based, there is no software to install or maintain at the client site. Deployable in a matter of weeks, online sales management causes minimal disruption of work. Fully outsourced, the solution frees up IT staff with no need for support staff. At the same time, the solution provider’s ability to amortize costs across its entire customer base results in a cost-effective sales management solution.

Built to support commonly accepted sales methods, the solution can be simple and intuitive to use with minimal training time and expense. Total cost of ownership is limited to small subscription fees that are easily recouped many times over by real gains in sales productivity.

2. Saved Time

With none of the extensive planning, installation, customization, and training requirements of a high end CRM system, an online sales management solution can be up and running in as little as fifteen days. Rather than waiting until the end of the year for productivity to improve, the company sees higher revenues almost immediately. An online sales management customer can see more than a 15% increase in revenues that compounds in perpetuity.

3. Technologically straightforward deployment

Online sales management keeps it simple. Deployed as a stand alone solution, the system can begin to deliver ROI immediately, while allowing for an evolutionary phased-in integration process that minimizes risk and complexity. Rich interoperability standards such as XML, and a powerful strategy to create web services, enable on-line sales management to leverage the latest Internet trends and technologies for simple yet powerful integration with existing corporate systems- both best of breed and custom built.

4. Organizational simplicity

As a self contained sales department initiative, online sales management keeps the number of cooks in the kitchen to a minimum. The service can be designed to support existing sales resources and processed for a much smoother transition; coordination with other groups is streamlined by simple best practices guidelines.

5. Enthusiastic user adoption

Salespeople can be the toughest software customers around, reluctant to change the practices that have brought success in the past unless they can see immediate benefits in a new way of doing business. Online sales management is designed with salespeople in mind, giving them simple, intuitive functionality for automatic lead delivery and management, calendaring, channel communication, partner coordination, and other sales oriented functions that will improve their sales productivity from day one. By inviting rapid and enthusiastic adoption, online sales management ensures that companies get the results they are looking for.

6. A targeted, best-of-breed solution

Online sales management does one thing, and it does it well: improve sales productivity. The sales department is the first priority. At the same time simple integration based on open standards enables companies to link the solution to other applications to form a truly best-of-breed solution set.

7. Proven ROI

Calculating the return on an online sales management solution is simple. With organization costs minimized, the size of the investment is little more than the service fees-typically $20,000 for a 20- seat subscription. The payoff is simple to see. Giga Information Group reports that companies deploying SFA can expect, on average, a 15% increase in sales. For a $100,000,000 company that deploys an online sales management solution in 15 days, this amounts to approximately $14,000,000 in additional revenue the first year alone, for a return on investment ranging from 14500% to more than 30000%. Give the small costs and high returns involved the investment decision is easy.

Online sales management provides a fast, low-risk alternative that will have you counting your return on investment and a lot more business.

Special Offer:
DataForceCRM is offering FREE, 5 (five) users of DataForceCRM pro version customer relationship management software. This CRM tool is a fully functional CRM that will manage your contacts and your sales partners. Please register for your FREE 5 users by going here:
http://www.dataforcecrm.com/free-sales-tool

Author: Jim Romano

About Author:

Jim is CEO and founder of http://www.dataforcecrm.com and http://www.dataforceleads.com online crm customer relationship management, online sales lead management and sales software.

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Compromise - From Marriage to the Workplace

Description:

Compromise your way to success with advice from by Kirsty Dunphey one of Australia's most prominent young achievers and public speakers.

Content:

As a newlywed I've been asked so many questions lately relating to the wedding. I was asked a rather interesting and unique one recently though and it was "What is true love, how do you know when it's right?"

Not professing to be an expert on the topic I could only answer from the heart and say what came to mind... that was: "True love is that my husband gave me, for my wedding present, the box set of Sex and the City DVDs even though he despises the show." Perhaps if you asked him what true love was he may tell you that it's the fact that I only watch them when he's out of the house so as not to torment him!

It's a silly answer of course, but it does go towards shining some light on what I think makes most relationships work - whether they be personal, business or otherwise and that is compromise.

In real estate so many people think the deciding factor in selling or buying a property is what price you want to offer. In many cases however, extending or bringing forward settlement, including a fridge, repainting a fence may be what gets the deal across the line - but only if the agent is a skilled compromiser which means they're a skilled negotiator who can find the win-win for both clients.

As an employer I've had many discussions with people regarding pay structure, when I was an employee however if I wanted a pay rise I went to my boss with a well thought out plan. The plan showed him how a) he could save money by paying me more or b) how I could make the company more money to compensate for my pay rise. I searched for the win-win - I sold my position and I rarely walked out without the result I was after because I could show my boss how it benefited him.

"Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it."
Michael Jordan

How can you use compromise more to your advantage in day to day life? With your kids, if you know that next week you're not going to spend a lot of time at home because of work can you let them know in advance and make the compromise with them that if they can deal with that ok that you'll all go out to dinner - their choice of restaurant on Saturday night. Just a suggestion - I hope you have fun finding your own!

Copyright/Reprint Info - The contents of this article written by Kirsty may be copied, reproduced, or freely distributed for all nonprofit purposes without the consent of the author as long as the author's name and contact information are included. Example: Reproduced with permission from the Kirsty Dunphey weekly email. To subscribe to Kirsty Dunphey's weekly email, go to www.kirstydunphey.com

See more at: www.kirstydunphey.com

Author: Kirsty Dunphey

About Author:

See more at: www.kirstydunphey.com

Kirsty Dunphey has first and foremost always been entrepreneurial. From her start at an early age working in her parents small businesses or opening her first business at 15 – she’s had the bug her whole life.

Starting two small businesses at the age of 15 and her own real estate agency at 21 Kirsty has been described as "Little bit Aussie Battler, Little bit Sassy Entrepreneur."

From there, Kirsty grew her real estate business to a network of 6 offices within 5 and a half years operating around her State with a team of over 50 people and a swag of awards to her name.

The author of Advance to Go, Collect $1 Million and one of Australia's favourite public speakers Kirsty shows that anything is possible - after all she went from a family with two bankrupt parents and herself being broke at 19, to being a self made millionaire at 23 and a multi millionaire at 25 through her businesses and real estate investments.

See more at: www.kirstydunphey.com

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The Silent Sales Man

Description:

The best sales people are never heard and you never see them coming. Want to learn their strategies and techniques? Then read on

Content:

This is the story of James, the Restaurant Waiter.

As a restaurant waiter, I make £5.00 an hour and work 30 hours a week. That’s £150 a week. Once I pay my rent, buy my travel card, make my food shopping for the week, charge my electricity key and pay for gas, I am flat out for the rest of the week.

However, this is my social life; I have been to every club in town, eaten at every posh restaurant in the country, attended horse races every weekend, played golf with the country’s wealthiest men and flown round the world in less than 3 years. I hardly pay for things and most of all, I have nothing less than £4000 extra cash at the end of every week.

No! I am not a male prostitute and no! I am not a drug dealer. Neither am I an arms dealer. What do I do? I work at this posh restaurant in the west end and earn £5.50 an hour, working 30 hours a week. My secret is what I do during working hours .

Interested? Then read on...

In my first month of working as a restaurant waiter for Petrus, one of Gordon Ramsey’s restaurants, I made a decision to study every single customers that came through the door. This was my territory and I felt it was important that I was aware of every single person that came in and out. The first thing I noticed was that there were different categories of people that came in to the restaurant. We had the regulars, the first timers, and the once in a blue moon customers. I also learnt that you could never judge how wealthy a customers was just by what they were wearing. The extremely wealthy could not be bothered to make an effort and the middle class would do anything to show off. A gentleman trying to impress his new found girlfriend is another story entirely. You could also never tell the generous from the down right stingy.

As a result, I took it upon myself to treat everyone like they were worth a billion dollars. I knew all customers by name within the first 20 seconds of meeting them and remembered their names. This created familiarity and trust. The next thing I did was to concentrate on building instant rapport by finding something of a common interest between us. I used John Maxwell’s triple A treatment; Acknowledge, Affirm and Appreciate. Acknowledging their presence and understanding their reasons for being in our restaurant was critical to a keeping the rapport going. Affirming their status and my loyalty to serving them was also critical to gaining and maintaining trust. Lastly, appreciating them in every way, allowed them to open up to me. I became their friend.

My next strategy was to put myself in their shoes and be them for that day. This enabled me to act before they asked. For example, if I noticed that a couple needed a next round of drinks, it would be on their table even before they asked for it. I was able to master this by studying their body language. My last strategy was to make sure that when ever I acted in such a manner, I made sure to let them them know that it was on the house. I gave something free. Not the drink, because they could afford it but caring, understanding and a friendly hand. At this point, I deliberately positioned myself out of sight and waited for them to request my presence. Absence makes the heart grow fonder and as a result, I ended up with generous tips, business cards, free invitations, membership and access to prestigious places, resorts, clubs, hotels, courses, games and much more.

Key Lessons to learn:

Step 1:

Evaluate your territory and the potential clients in it.

Step 2:

Treat everyone like a they are worth a billion dollars. Give each person an experience worth remembering.

Step 3:

Empathise with your each person by putting yourself in their shoes and seeing things from their point of view.

Step 4:

Take action. Do for them what they are thinking of doing for themselves and ask for nothing in return.

Step 5:

Do nothing, be silent, still and patient. The business is about to roll in.

www.careerinsights.tv

Author: Keji Giwa

About Author:

By Keji Giwa
www.careerinsights.tv

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