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Secrets to Retail Success (part 1)

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Having knowledge and experience about retail operations can make a huge difference in the effectiveness of a retail store...

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Having knowledge and experience about retail operations can make a huge difference in the effectiveness of a retail store. Personality and management skills also have a huge impact. In this business, you must enjoy meeting new people and be extremely conscious of current trends in clothing, products, or anything else you might be providing. Maintaining a customer base is the sure fire way to be successful. By keeping the same customers coming back and adding new customers, the business can only go up, but it takes some special attention and knowledge to accomplish this. More than three quarters of retail stores close down within five years do to a lack of clientele. Most of these disappear because of tough competition or bad management practices. Don't let this be the case for your business. Spend time educating yourself and your management staff about good retail techniques and practices.
One of the biggest mistakes of new retailers is starting too big. By keeping things on a smaller scale to begin with, you will have time to let your customer base grow along with the business. Even if you have plenty of funds to float the start up period, start with a smaller inventory of quality merchandise. Most customers will appreciate quality over quantity of merchandise. As your sales increase, be sure to increase your inventory accordingly. Think about spending more time and energy on the concept and display fixtures of your store in the beginning, so that customers appreciate the environment and find quality merchandise. Even if they do not find what they need the first time, the will remember the ambiance and quality of your store and most likely return.
Good market education plays a vital role in maintaining a retail store. Both owners and managers should be very knowledgeable about what is happening in your particular industry, whether that is fashion, electronics, or decoration. This also includes research on the surrounding demographic area of your retail location. Take note of the average income, age, and lifestyle of the average person living in the area. This will help to make better inventory decisions (for example, whether to carry name brands or more economic varieties).
These are the first in a series of suggestions for retail success. Check back for the next part of this article series to find out more helpful tips that can make your business flourish in this competitive industry. Remember from this lesson, to start small, and know the sales market.

Author: Ron Maier

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About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail store fixtures including mannequins, mannequin forms, gridwalls, and slatwall store fixtures. For more information, please visit http://www.slstoredisplays.com.

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