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Sales and Marketing Plan: Traditional Marketing Won't Get Customers Contacting you

Description:

Have you tried traditional marketing to increase sales? If you have I can almost guarantee that you have nothing to show for it. Traditional marketing may work for the big companies like Coke and McDonalds because they have the dollars to continually blast you with their message, but it won’t work for you.

Content:

Have you tried traditional marketing to increase sales? If you have I can almost guarantee that you have nothing to show for it. Traditional marketing may work for the big companies like Coke and McDonalds because they have the dollars to continually blast you with their message, but it won’t work for you. Don’t waste your time and dollars including traditional marketing in your sales and marketing plan.

You need a sales and marketing plan that is specific to the small business owner/service professional. Traditional marketing is too vague and it’s all about you and branding. News flash, no one cares about you or your brand and they never will. Your potential customers only care about themselves and their needs. You need to let them know your message is for them, that you understand their needs, and that you have a solution for the problem they really want to go away.

Whatever you include in your sales and marketing plan must have a call to action. No call to action yields no action and that means your money is wasted. A call to action is a low risk way for the exact people you’re communicating with to reach out to you. A good call to action is almost never, call me for an appointment. People just won’t call you because they don’t know you, like you or trust you yet.

In your sales and marketing plan you want to think about how you can give first. Traditional marketing almost never gives first. There are two benefits to the give first philosophy. One is it allows your best prospects to identify themselves. Another benefit happens because when someone gives something to us first we have a tendency to want to reciprocate the kindness extended to us.

Improve your sales and marketing plan by designing a plan specific to you. Make sure your plan isn’t focused on the company you represent. Focus on you the individual because people do business with people not big businesses. Then build a plan that communicates a specific message to a specific group of people with an opportunity for them to obtain something that would really be helpful to them while moving them closer to having a relationship with you that ultimately results in business.

Author: Cheryl A. Clausen

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