EWorld Franchising

Description:

Franchising on the Internet? You bet. But it's not called franchising, it doesn't cost much money and it accomplishes the same thing our grandfathers did with the 600 page franchising agreements!

Content:

Franchising entered into the syntax of the American culture in the 1950s. Ray Kroc made franchising into a successful business model with the McDonalds hamburger franchise. There were certain factors such as economies of scale and brand recognition that made franchising into what it is today: a pre-packaged chance at business ownership and success.

However, the Internet is changing the paradigm of American business dramatically and franchising is not immune to the impact of that change. For example, there used to be 50,000 Travel Agents in America and now there are less than 5,000 and Realtors just 7 years ago received zero percent of their leads from the Internet and now receive more than 90 percent of their leads from the Internet.

Likewise, the concept of franchising has collided head on with the Internet. The rules of franchising will soon be changing in the EWorld as well. The Old World of Franchising is giving way to the new way of franchising, i.e., the EWorld Franchise. What follows is a comparison of the Top 10 differences between the Old World of Franchising and the New World of EFranchising.

No one has noticed this because in the EWorld it is not called a franchise and also because companies seeking to show up on Search Engines have either not realized that they need to join together with like minded businesses or they do not know how to make it happen.

The Internet is too large. You show up by finding ways to partner with other businesses. To date, most businesses think this means buying key words with Yahoo or Google. The Search Engine world is owned and subjective. Besides that, it is only one third the size of the Non linear side of the Internet; that part of the Internet that receives visitors without the aid of a Search Engines. Below are ten ways the concept of franchising has changed dramatically as companies try to determine how to gain a greater share of visitors to their websites.

1. THE ALMIGHTY FRANCHISE FEE
Old: 1million dollar Franchise fee for McDonalds; 975 million dollar franchise fee for Houston Texans; remember: a franchise fee is nothing more than the lease down payment on use of a proven brand.
EWorld: No fee; sign up as a reseller.

2. LEGAL and PAPERWORK
Old: Reams of legal paperwork
EWorld: Sign up online into an Internet Marketing Co op

3. PERCENTAGE OFF THE TOP EACH MONTH TO FRANCHISOR
Old: 5 to 8 percent of every sales dollar off the top goes to Franchisor
EWorld: No percentage at all required

4. CATEGORY
Old: Category Specific; Just hamburgers or just realtors
EWorld: Unlimited Categories of business connected together for same purpose to provide American Consumer with a point of differentiation

5. CRITICAL MASS
Old: 5000 franchisees is huge
EWorld: 100,000 franchisees; i.e., resellers, is small compared to 12 billion indexed sites growing by 6 million per day

6. CASH INVESTMENT
Old: Millions of dollars to build or convert
EWorld: No dollars

7. NATIONAL ADVERTISING
Old: Goal is to buy national advertising; few franchises make it; Even fewer make it to Super Bowl
EWorld: Buying national advertising throughout the Internet; not even needing the exposure of a Super Bowl and most of the advertising is free or less than 50 dollars.

8. EMPLOYEES AND SYSTEMS
Old: Lots of employees and training required to learn the systems
EWorld: Websites do all the work for you

9. SPOKESPERSON
Old: Michael Jordan as National Spokesperson for McDonalds franchisees but could an individual Franchisee get Michael Jordan to to customize a TV spot or make a personal appearance?
EWorld: There are sites that actually provide a host who is then available for you to employ as a spokesperson. The American Association of Ad Agencies, in one study, has determined that an endorsed ad is remembered 86 percent longer than one that is not endorsed.

10. SOMEONE ELSE DETERMINES WHAT YOU DO and WHEN
Old: The system must be adhered to for all processes to work.
EWorld: Run your business while the EWorld Franchise Support team turns your website into a business center and not just a glorified brochure; Use the marketing systems of the EWorld Franchise to create a point of difference between you and all your competitors.

Author: Tim Dillard

About Author:

Tim Dillard is CEO of DLB, an Internet Marketing & Branding company based in Houston. He is founder of North Pole Network, a TV network airing in malls in 36+ states at Christmas-time. His company owns more than 5000 websites including TopsInAmerica.com http://www.dlbllc.com tim@dlbllc.com

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Making Your Internet Based Business Stand Out

Description:

Gone are the days of opening a store and waiting for customers to walk in, using your personality as much as quality products and pricing to convince them to buy from you.

Content:

Gone are the days of opening a store and waiting for customers to walk in, using your personality as much as quality products and pricing to convince them to buy from you. Gone are the days of buying into a franchise of a known retailer or service provider and benefiting from their name and reputation. Here to stay is the competitive struggle of operating an internet based business.

When a person agrees to buy into what amounts to a franchise of an internet based business there are things to consider that do not exist in operating a business online. You are no longer simply in competition with similar businesses in your home town or in your neighborhood. You are in competition with others around the globe. When you open a franchised business you are not only getting the business model and operational directives, you do benefit from their advertising expertise and all the brand recognition that comes with the package.

With an offline business, you are generally receiving a protected territory as well, allowing you to operate with a minimum of local competition. When you open an internet based business, especially if it is a duplicate of an existing one, the differences between you and others with the same business opportunity become blurred by your location online. When an online business offers others the opportunity to have their own internet based business, one of the stipulations is that the basic look and feel remains the same as the original and the internet marketing strategy remains constant to maintain consistency in the businesses brand.

One key issue with this arrangement is that in order to be found online, an internet based business must be recognized by search engines and with all things being equal in a franchise like business, you need something to make your particular branch of the business come out ahead of the others. A solid understanding of internet marketing could be the edge you need to put your name ahead of the others. Additionally, knowing how businesses are ranked on search engines can help you float your name to the top of the listings, gaining the customers conducting a simple search and then providing them an easy means of marking your site for potential future visits.

Simply hoping they will bookmark your home page will not make it happen, they need to have a reason. While many of the strategies to make your site popular are probably already built into a franchised site, they are also built into the sites owned by potentially thousands of others. You will need to find ways to make your name more recognizable to search engines and more memorable to your customers and gaining full knowledge of the best internet based business marketing techniques will help you gain that edge.

Author: Obinna Heche

About Author:

Obinna Heche. Los Angeles - California Delivering the best home based business ideas and opportunities so you can work at home successfully.. http://www.homeincomeportal.com/obhmy365

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