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What's a Good Franchise?

Description:

When you are considering a franchise opportunity, keep in mind that you are the owner, not the worker. Then you will begin the process of discovering opportunities that will meet your needs with rewarding business concepts that deserve investigation.

Content:

I am asked constantly, what’s a good franchise? When you are investigating franchise opportunities, what attracts your attention? Probable a large, well-known franchise. This is due to brand recognition.

Some people chose a franchise because of their ego, and what “The Jones’s” will think. They buy a franchise because it sounds exciting or cool. They buy a franchise hoping to impress their neighbors or friends. Because of this, they look up franchises on the Internet and either include or reject them based on the “cool factor”. As a result, many overlook excellent opportunities of sold money-making opportunities, sometimes with a much better return on investment than famous brands.

Take cleaning homes as an example. There is an excellent RIO with some house cleaning franchises, but it is not a very impressive concept. But if you could make $150 K to $200k a year would you really care if people knew you managed people who clean houses? When I paired a client with a cleaning franchise that met her finical requirements, her ability to manage her business from her home, and the time off she craved, she did not care that if her neighbors would be impressed. Today her business is thriving, she is financially successful, and she has personally never cleaned a toilet. From day 1, she thought of herself as a business OWNER, and not a worker in the establishment.

When you are considering a franchise opportunity, keep in mind that you are the owner, not the worker. Then you will begin the process of discovering opportunities that will meet your needs with rewarding business concepts that deserve investigation. If you would like more information there are two great websites: www.masterfranchisingandareadeveloperopportunity.com or www.franmartconnection.com

Author: Katherine Fein

About Author:

I have experienced success in the franchise business as the owner of multiple types of franchise units. I have extensive knowledge of starting, growing, operating, and selling franchises. Like Fran Mart Connection, I believe strongly that a business should facilitate the dreams of its owner. In 1983 I completed my MBA in small business management and entrepreneurial studies, then purchased her first franchise. I won numerous awards for quality management, and became a key “go to” business owner upon whom the Franchisor depended on to train new franchise owners. In 1998, I successfully sold all of my franchises. Today I continue to consult in business development and work force training. I am excited about my relationship with Fran Mart Connection as an independent consultant, as it affords me the opportunity to use my knowledge first hand about franchising and business ownership. I have become is an expert in advising and coaching others in decision matrix development, and execution. Whether I am coaching youth debating, serving on a local political committee, or helping in my community, my passion is to help others achieve their dreams. I am an avid reader, and active in the local library system volunteer organization. I have three (almost grown) children, one getting ready to go off to college. www.masterfranchisingandareadeveloperopportunity.com or www.franmartconnection.com

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